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What's UP?

Read the latest from our blog

Timing your tweets for B2B

March 30, 2011 | Shari Monnes | Boston

I listened to a great webinar yesterday offered by Hubspot (an inbound marketing software company based in Boston). The webinar was presented by Dan Zarrella, who calls himself “The Social Media and Viral Marketing Scientist.”

Digital, Social Media

LinkedIn reaches 100 million users worldwide

LinkedIn reaches 100 million users worldwide

March 26, 2011 | Shari Monnes | Boston

LinkedIn announced today that they have reached 100 million users. It’s taken the company 8 years to reach this milestone. Reportedly, they are now growing at roughly one member per second.

It’s interesting to note that LinkedIn now has more members outside the United States than in it. It’s definitely an international platform for connection and finding contacts or customers.

LinkedIn has posted some interesting facts on their blog, including:

- 56% percent of LinkedIn users are outside of the United States (while only 44% inside)

- 20% work in the service sector

- 9% are in the high-tech industry

- The country with the biggest growth is Brazil at 428%.

Also be sure to check out the cool InfoGraphic they have created.

Are you on LinkedIn? Do you consider if vital for networking?

 

Digital

UP THERE, EVERYWHERE Launches New Creative Services Concept

March 23, 2011 | UP Blog Staff
Taking a cue from the trend toward digital media and distributed global teams, a new organisation called UP THERE, EVERYWHERE (UP) has launched on the international marketing scene poised to shake up the traditional creative services agency model. Positioned as a modern alternative to the local /global marketing agency, UP* is an international, members-only community of partners, working together in the digital, creative, brand and marketing space. What makes UP so different? You won’t find any fancy offices or executive creative directors. UP works with distributed project teams, assembling senior level “doers” to meet each client’s needs after a careful input and evaluation session. Team members may be located in the client’s home city, or halfway around the world.

News

Being Different

March 18, 2011 | Julian Stubbs

The word different has played a pretty important part in my life. At my old company, Dowell//Stubbs, our tagline was A Different Point of View. It spoke to one of the fundamental elements of branding– that of being different.

Today we are launching a new company. A company that takes that concept a huge step further.

UP challenges the traditional agency concept

UP challenges the traditional agency concept

March 16, 2011 | UP Blog Staff

UP THERE, EVERYWHERE has officially entered the international marketing scene poised to shake up the traditional advertising agency model. Positioned as a modern alternative to the local and global marketing agency, UP is an international, members-only community of partners, working together in the digital, creative, brand and marketing space.

News

UP holds first members meeting in Sigtuna

March 11, 2011 | UP Blog Staff

UP THERE, EVERYWHERE (UP*) held its first member meeting in Sigtuna on 3 March 2011 at the Sigtunahöjden Hotel and Conference Center, which also happens to be one of the new agency’s clients .

With 25 members attending the first meeting, including six who attended by Skype, UP* tested its new agency concept while building rapport among members. The half day meeting covered the vision and plans the company has as well as many of the operational aspects including presentations on the systems UP* has developed and plans which make working remotely easier. 

News

Can you go back to Sweden again?

March 11, 2011 | Shari Monnes | Boston

UP THERE, EVERYWHERE held a company launch meeting in the historic town of Sigtuna, Sweden, at the lovely Sigtunahöjden Hotel and Conference Center last week. Having lived in Sweden for several years more than half a decade ago as an ex-pat American, I was excited about the idea of visiting again. I hoped to recapture that feeling of “connectedness” I once felt to this foreign land.

International

London Calling

March 11, 2011 | UP Blog Staff
Whilst it would be very handy to have a foolproof formula for generating strong, strategic creative concepts and ideas, I think it is unlikely that we could come UP with one. What I do believe however, is that if you create a stabile organised environment in which to exist, the more unexpected triggers and impressions you put in front of someone, the greater the chances are their creative juices will start flowing. If on the other hand, there is no stability, the chaos will only exhaust you.UP THERE, EVERYWHERE is stability for me. It provides me with that necessary platform that serves as my structure. London, my fabulous hometown, provides the chaos necessary to keep me on my toes.

UP FOR REAL

Why I love to go UP

Why I love to go UP

March 11, 2011 | UP Blog Staff

As I am managing my own time, I really feel I get the best out of two worlds: myself as an entrepreneur and the community and knowledge of UP*. This freedom, resource and diversity is UP* in a nutshell for me.

Place Branding

Going UP from here

March 11, 2011 | UP Blog Staff

UP THERE, EVERYWHERE truly represents a different type of thinking that I’m not used to seeing in the agency world. It represents a type of thinking that resonates with many of my own work values and practices. Its uniqueness is something that may not last as others will rush to emulate it, but with the hand-picked team that Julianhas put together, this will be the one to watch as it really is special.

Place Branding

Reconciling a wanderlust life

March 11, 2011 | Shari Monnes | Boston

It’s not that I don’t like working in a large office with friendly coworkers. Especially one as historic and lovely as my former agency in the beautiful downtown Stockholm district of Östermalm, or one that has a view of Boston’s skyline, or that is a just few miles from the beach where coworkers meet once a week for a friendly game of beach volleyball, as at my first agency job in South Florida.

But there is something to be said for being the master of your own time. For logging on when you’re most awake and working until the wee hours if that’s when your brain fires on all cylinders,

Place Branding

Creativity. Thinking out of the box

March 11, 2011 | Eric Dowell

I’m one of those lucky ones who got to get up in the morning, go to work and spend at least 8 hours a day doing exactly what I wanted to do. Creating ideas, visualizing them and bringing them to life. And in the process of doing exactly what I wanted to spend my life doing I got the great fortune of working with loads of like-minded people that shared the same passion. Creative people all with a talent for turning an idea into a statement that triggers a response.

Creativity

Technology as an Enabler

Technology as an Enabler

March 09, 2011 | Lawrence Masle

Technology has brought the world closer together. It empowers us to communicate instantaneously around the globe. It’s an enabler, not a means in itself.

Cloud, Technology

The wisdom of clouds: how cloud sourcing can change the way you work

March 09, 2011 | Bill Proctor

After the controversy and criticism which followed the unveiling of the London 2012 Olympics logo and the ill-fated (and short lived) re-design of the GAP logo, a plethora of people appeared online offering alternative logo designs or advocating crowdsourced solutions.

Blog: Swedish | English

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