I listened to a great webinar yesterday offered by Hubspot (an inbound marketing software company based in Boston). The webinar was presented by Dan Zarrella, who calls himself “The Social Media and Viral Marketing Scientist.”
LinkedIn announced today that they have reached 100 million users. It’s taken the company 8 years to reach this milestone. Reportedly, they are now growing at roughly one member per second.
It’s interesting to note that LinkedIn now has more members outside the United States than in it. It’s definitely an international platform for connection and finding contacts or customers.
LinkedIn has posted some interesting facts on their blog, including:
- 56% percent of LinkedIn users are outside of the United States (while only 44% inside)
- 20% work in the service sector
- 9% are in the high-tech industry
- The country with the biggest growth is Brazil at 428%.
Also be sure to check out the cool InfoGraphic they have created.
Are you on LinkedIn? Do you consider if vital for networking?
The word different has played a pretty important part in my life. At my old company, Dowell//Stubbs, our tagline was A Different Point of View. It spoke to one of the fundamental elements of branding– that of being different.
Today we are launching a new company. A company that takes that concept a huge step further.
UP THERE, EVERYWHERE has officially entered the international marketing scene poised to shake up the traditional advertising agency model. Positioned as a modern alternative to the local and global marketing agency, UP is an international, members-only community of partners, working together in the digital, creative, brand and marketing space.
UP THERE, EVERYWHERE (UP*) held its first member meeting in Sigtuna on 3 March 2011 at the Sigtunahöjden Hotel and Conference Center, which also happens to be one of the new agency’s clients .
With 25 members attending the first meeting, including six who attended by Skype, UP* tested its new agency concept while building rapport among members. The half day meeting covered the vision and plans the company has as well as many of the operational aspects including presentations on the systems UP* has developed and plans which make working remotely easier.
UP THERE, EVERYWHERE held a company launch meeting in the historic town of Sigtuna, Sweden, at the lovely Sigtunahöjden Hotel and Conference Center last week. Having lived in Sweden for several years more than half a decade ago as an ex-pat American, I was excited about the idea of visiting again. I hoped to recapture that feeling of “connectedness” I once felt to this foreign land.
UP THERE, EVERYWHERE truly represents a different type of thinking that I’m not used to seeing in the agency world. It represents a type of thinking that resonates with many of my own work values and practices. Its uniqueness is something that may not last as others will rush to emulate it, but with the hand-picked team that Julianhas put together, this will be the one to watch as it really is special.
It’s not that I don’t like working in a large office with friendly coworkers. Especially one as historic and lovely as my former agency in the beautiful downtown Stockholm district of Östermalm, or one that has a view of Boston’s skyline, or that is a just few miles from the beach where coworkers meet once a week for a friendly game of beach volleyball, as at my first agency job in South Florida.
But there is something to be said for being the master of your own time. For logging on when you’re most awake and working until the wee hours if that’s when your brain fires on all cylinders,
I’m one of those lucky ones who got to get up in the morning, go to work and spend at least 8 hours a day doing exactly what I wanted to do. Creating ideas, visualizing them and bringing them to life. And in the process of doing exactly what I wanted to spend my life doing I got the great fortune of working with loads of like-minded people that shared the same passion. Creative people all with a talent for turning an idea into a statement that triggers a response.
After the controversy and criticism which followed the unveiling of the London 2012 Olympics logo and the ill-fated (and short lived) re-design of the GAP logo, a plethora of people appeared online offering alternative logo designs or advocating crowdsourced solutions.