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Brand engagement starts with your people

Build your employer brand from the inside out

Your people already hold the truth. We help you turn it into a strategic advantage.

up for people

Before you can tell the world who you are, your people need to believe it.

We help organisations define their true employee promise, educate leaders on its business impact, and turn values into lived experience through everyday actions and communication.

Our employer branding strategy connects EVP development with leadership alignment and measurable employee engagement outcomes.

What UP does for you

Get the insights you need to understand, articulate and activate the culture your people actually experience, so you can solve your biggest talent challenges.

Organisations come to us when their employer branding isn’t delivering business results.

  • A strong customer brand, but an unclear employer brand

  • Leadership–employee perception gaps

  • Inauthentic or inconsistent storytelling

  • Growth, restructuring or new leadership requiring clarity

  • Difficulty attracting or retaining the right talent

  • Low engagement or rising turnover

  • Values that sound good but feel disconnected


UP for People works across the full employer-brand ecosystem to address these challenges at the root.

Related Insight

Employer branding isn’t only HR’s job - it’s a business strategy

One boardroom, one EVP, and one misunderstanding. A real C-level moment that revealed how employer branding impact can fail - and how leadership alignment can change everything.

Read article

UP for PEOPLE offerings

Strategy & insight

Defining the truth

We uncover what is genuinely true inside your organisation by listening to your people and leadership — surfacing insights no external benchmark can provide.

Every employer branding strategy we build connects EVP development with leadership alignment and measurable engagement impact.

  • Map values and culture in a way that reflects reality
  • Understand employee motivations, frustrations and expectations
  • Align leadership on the organisation’s true identity
  • Create a clear, authentic EVP and employee promise

Outcome: A credible, authentic foundation your people recognise — and your leaders can stand behind.

Creative & communications

Bringing it to life

We translate your EVP into a clear, creative expression that people recognise and respond to.

  • Messaging and tone of voice your people recognise as their own
  • Employer brand guidelines that unify HR, talent acquisition and comms
  • Career site content, job ad frameworks and talent campaign concepts
  • Templates that make internal communication easier and more consistent

Outcome: A unified employer brand that feels real, modern and aligned to your culture.

Activation & engagement

Living it daily

We help your teams adopt, embed and amplify your culture:

  • Ambassador programme design and training
  • Well-being, belonging and volunteering initiatives
  • Employee content
  • Internal storytelling
  • Leadership communication support and training

Outcome: A culture that's felt, not just stated.

We don’t manufacture culture. It belongs to your people.

What we do is provide the insight, structure and tools to activate and strengthen the culture you already have — or the one you are intentionally building.

Our Approach

A structured, evidence-based approach to turning cultural insight into business impact.

UP for People follows UP’s proprietary BASE-UP® methodology — a structured, human-centred way of delivering clarity, alignment and measurable results.

For employer branding and internal culture projects, we focus on your people: how they feel, what they value, and how they adopt and share information inside your organisation.

BASE-UP

BASE-UP

The BASE-UP® Process (Employer Branding Edition)

Brief
Define objectives, challenges and success metrics.

Audit
Discover the truth through employee research, focus groups, interviews and cultural insights.

Strategy
Create a clear EVP, narrative and messaging framework based on internal truth.

Execution
Translate strategy into employer brand identity, content, campaigns and communication tools.

UPload / Activation
Embed the EVP in day-to-day culture through programmes, leadership alignment and internal comms.

Follow-UP
Measure adoption, engagement and sentiment to keep the brand relevant and alive.

Learn more

Ready to build an employer branding strategy that connects EVP, leadership alignment and measurable engagement results?

Whether you're defining your culture, refreshing your EVP or navigating change, UP for People can help you uncover your truth and bring it to life. Talk to one of our strategists.

“UP has been instrumental in helping this company find out who we really are."

Stefan Traeger, CEO Jenoptik

Let's connect

Julian Stubbs

Julian Stubbs

Senior Brand Strategist

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