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Place Branding Podcast

Episode 1: Stockholm


Stockholm: The capital of Scandinavia

Welcome to the first episode of Wish You Were Here: The Place Branding Podcast. This first episode features the city of Stockholm, Sweden.

Stockholm brands itself as the Capital of Scandinavia — so what do the Danes think about that? We cover all these questions and more in this our first podcast episode. We feature interviews with Olle Zetterberg, CEO of Stockholm Business Region, as well as Jonathan Forster, VP of Spotify Europe, to discuss place branding, destination marketing and what makes Stockholm tick.

Place branding podcast


Stockholm podcast 1

Place Branding Book

What's place branding all about? Get a free chapter of Wish You Were Here, the place branding book written by Julian Stubbs.

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Podcast Host

Julian Stubbs CEO UP THERE, EVERYWHEREJulian is CEO of UP THERE, EVERYWHERE– the world’s first global cloud-based agency. He is a thought leader in the field of place branding and destination marketing.

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What Is Place Branding?

The terms place branding and place marketing are often used interchangeably although there might be said to be a slight difference. We prefer to use the term place branding as we focus more on the image and the reputation of a place, than just advertising or communication. 

Read more: Place Branding FAQ

Place Branding Specialists

Find out more about UP FOR REAL, the Place Branding specialty group from UP. Our services including branding workshops, identity development, inbound marketing, content development, and speaker presentations.