Episode 1: Stockholm
Welcomd to the first episode of Wish You Were Here: The Place Branding Podcast. This first episode features the city of Stockholm, Sweden.
Stockholm brands itself as the Capital of Scandinavia — so what do the Danes think about that? We cover all these questions and more in this our first podcast episode. We feature interviews with Olle Zetterberg, CEO of Stockholm Business Region, as well as Jonathan Forster, VP of Spotify Europe, to discuss place branding, destination marketing and what makes Stockholm tick.