The branding of Stockholm and destinations

Wish You Were Here

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An insider look at place branding and destination marketing 

Wish You Were Here, The Branding of Stockholm and Destinations is a book on place branding from Julian Stubbs, one of the founders of UP THERE, EVERYWHERE.

Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding program and looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer products as well as the major differences and challenges.

Discover the essential elements that made certain places branding icons.

Find out more:   What is Place Branding?    

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Get a Free Sample Chapter

What is place branding all about? 

Get a free chapter of Wish You Were Here, the place branding book written by Julian Stubbs.

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The Place Branding Podcast


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How to get the book

Want to buy the place branding book? Wish You Were Here is available on Amazon.

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Place branding specialists

Find out more about UP for Real, the Place Branding specialty group from UP. Our services including branding workshops, identity development, inbound marketing, content development, and speaker presentations focused on destination marketing and place branding.

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