Kia Irving

Kia is a Digital Marketing Manager with UP Digital. She is passionate (almost embarrassingly so!) about email marketing and social media. With a decade of experience across a range of industries, client-side and agency, B2C and B2B, Kia creates campaigns that perform and boost brand awareness
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27 Jul 2021

Six simple steps to build a GDPR-compliant database

Email marketing is dead. No, it’s alive. Actually it’s dead. Whatever....

08 Jul 2021

Shipping, fulfillment and delivery: a beginner's guide to ecommerce

The internet is a great leveler, especially when it comes to ecommerce...

02 Jul 2021
Digital Featured UP-Digital | 4 min read

Digital Advertising 101: How to get started

What is digital advertising? Those adverts you see on Facebook, sponso...

29 Jun 2021

What is a user journey and does my website really need one?

When you’re working on a new website, it’s important to consider your ...

24 Jun 2021

Ecommerce best practice: How to build a successful online store

Now more than ever before, having an online store is crucial for not j...

22 Jun 2021
Digital SEO UP-Digital | 4 min read

SEO v PPC: What should I focus on?

SEO v PPC… Which is more important? Ok, actually this is a trick quest...

17 Jun 2021

Inbound marketing: Understanding the basics

Inbound marketing refers to the methodology of using content to "invit...

15 Jun 2021
Branding Identity Featured | 3 min read

Why brand identity isn’t just for consumer goods

In the simplest possible terms, the American Marketing Association des...

11 Jun 2021

Is it time to update your website?

It used to be that websites were the shop window to your business. But...

03 Jun 2021

Create an ideal marketing ecosystem to bolster your success

As an agency, our clients often ask us what should I focus my marketin...

27 May 2021

How to set realistic KPIs for your digital marketing projects

What is a KPI?  Chances are, you know that KPI stands for Key Performa...

24 May 2021

Is it time to refresh my branding?

Refreshing or rebranding is not a small job. There’s finding the right...

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