Kia Irving

Kia is a Digital Marketing Manager with UP Digital. She is passionate (almost embarrassingly so!) about email marketing and social media. With a decade of experience across a range of industries, client-side and agency, B2C and B2B, Kia creates campaigns that perform and boost brand awareness
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06 Apr 2021

What is a marketing plan and why do you need one?

“Good fortune is what happens when opportunity meets with planning.” –...

02 Apr 2021

Why you need buyer personas

If you’ve worked with us before, you might have noticed we are obsesse...

30 Mar 2021

Which ecommerce platform and strategy are best for your brand?

It doesn’t matter how long you’ve been working in ecommerce. For most,...

25 Mar 2021

How to develop a winning social media strategy

Without a clear plan in mind, it’s hard to justify the true purpose of...

18 Mar 2021

Harnessing inbound marketing to get visitors to your ecommerce shop

Wherever you are with your ecommerce journey, there’s no doubt that on...

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