Kia Irving | UK

Kia is UP for Digital's Content Marketing Lead. Her areas of expertise include marketing automation, social media, and of course, copywriting. Her past clients have operated in a plethora of industries, including FMCG, housing, HR, entertainment, as well as life sciences and SaaS. Powered by matcha lattes, she enjoys humanising what is often regarded to be dry content.
Categories
29 Jun 2021

What is a user journey and does my website really need one?

When you’re working on a new website, it’s important to consider your ...

24 Jun 2021

Ecommerce best practice: How to build a successful online store

Now more than ever before, having an online store is crucial for not j...

22 Jun 2021
Digital SEO UP-Digital | 5 min read

SEO v PPC: What should I focus on?

SEO v PPC… Which is more important? Ok, actually this is a trick quest...

17 Jun 2021

Inbound marketing: Understanding the basics

Inbound marketing refers to the methodology of using content to "invit...

15 Jun 2021
Branding Identity Featured | 4 min read

Why brand identity isn’t just for consumer goods

In the simplest possible terms, the American Marketing Association des...

11 Jun 2021

Is it time to update your website?

It used to be that websites were the shop window to your business. But...

03 Jun 2021

Create an ideal marketing ecosystem to bolster your success

As an agency, our clients often ask us what should I focus my marketin...

27 May 2021

How to set realistic KPIs for your digital marketing projects

What is a KPI? Chances are, you know that KPI stands for Key Performan...

24 May 2021

Is it time to refresh my branding?

Refreshing or rebranding is not a small job. There’s finding the right...

20 May 2021

How to develop a winning SEO strategy

Behind every successful website is a thoroughly planned SEO strategy. ...

19 May 2021

Why brand guidelines are an essential marketing tool

Chances are high that even if you don’t have your own brand guide for ...

17 May 2021

How to write a blog people will actually want to read

Ahh blogs. One of those necessary parts of your website that often get...

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