Kia Irving

Kia is a Digital Marketing Manager with UP Digital. She is passionate (almost embarrassingly so!) about email marketing and social media. With a decade of experience across a range of industries, client-side and agency, B2C and B2B, Kia creates campaigns that perform and boost brand awareness
Categories
20 May 2021

How to develop a winning SEO strategy

Behind every successful website is a thoroughly planned SEO strategy. ...

19 May 2021

Why brand guidelines are an essential marketing tool

Chances are high that even if you don’t have your own brand guide for ...

17 May 2021

How to write a blog people will actually want to read

Ahh blogs. One of those necessary parts of your website that often get...

13 May 2021

Social media advertising: Best practice tips

Social media advertising has revolutionised the face of marketing. Mor...

06 May 2021

Five steps to email marketing success

Email is, and has long been, the workhorse of any marketing program. W...

27 Apr 2021

A best practice introduction to PPC

When you think of PPC (pay per click), I’ll bet you’re thinking about ...

20 Apr 2021

A best practice introduction to SEO

What is SEO? In the simplest of terms, SEO (or search engine optimisat...

15 Apr 2021
Content Marketing UP Tips | 5 min read

How to brief a marketing agency like a pro

There are many reasons why you might work with a marketing agency. You...

06 Apr 2021

What is a marketing plan and why do you need one?

“Good fortune is what happens when opportunity meets with planning.” –...

02 Apr 2021

Why you need buyer personas

If you’ve worked with us before, you might have noticed we are obsesse...

30 Mar 2021

Which ecommerce platform and strategy are best for your brand?

It doesn’t matter how long you’ve been working in ecommerce. For most,...

25 Mar 2021

How to develop a winning social media strategy

Without a clear plan in mind, it’s hard to justify the true purpose of...

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