A new, tailored HubSpot offer for the Nordic market is set to make it significantly easier for small and medium-sized businesses to adopt marketing automation, CRM, and CMS platforms—removing many of the traditional barriers around cost and complexity.
To introduce the initiative, UP THERE, EVERYWHERE, in partnership with HubSpot, will host a live webinar on Wednesday, 29 April 2026 at 15:00. The 45-minute session will outline what’s changed, how the new package works, and what it means for businesses across the region.
A shift in the commercial model and implementation of HubSpot in the Nordics
This is not a standard product update. Instead, HubSpot is introducing a new commercial model and implementation approach for companies in the Nordics—changing how they buy, deploy, and scale the platform.
Historically, while platforms like HubSpot have offered significant capability, smaller organisations have often viewed them as complex to implement and relatively expensive to adopt at scale.
The new Nordic-focused package is designed to address exactly that.
By simplifying onboarding, improving commercial accessibility, and accelerating time to value, the offer represents a broader shift towards making enterprise-grade tools more accessible to SMEs.
Lowering the barriers to entry
At its core, the new offer focuses on three key areas:
- Simplified implementation: A more streamlined setup process reduces the effort required to get started
- Faster time to value: Businesses can begin seeing results earlier in the lifecycle
- Improved pricing model: A more commercially attractive structure tailored to the Nordic SME market
Together, these changes aim to remove many of the friction points that have historically delayed adoption.
For businesses that have previously evaluated marketing automation platforms and decided against moving forward, this launch creates a strong reason to reconsider.
Webinar to outline practical implications
The upcoming webinar will focus on the practical realities behind the announcement—moving beyond positioning to explain what the changes mean in day-to-day business terms.
Attendees will gain insight into:
- What is included in the new Nordic package
- How the onboarding and setup process has been simplified
- The commercial structure and where the added value sits
- How quickly businesses can realistically be up and running
The session is designed to give business leaders and marketing teams a clear view of whether the new approach aligns with their growth plans.
Targeted at SMEs looking to scale
The initiative is particularly relevant for small and medium-sized enterprises that are:
- Considering a move to a marketing automation platform
- Looking to upgrade their current CMS or CRM
- Seeking to align marketing and sales more effectively
With increasing pressure to deliver measurable growth while managing costs, the ability to implement a unified platform quickly and efficiently is becoming a more critical factor in decision-making.
Hosted by UP THERE, EVERYWHERE and HubSpot
The session will be hosted by UP THERE, EVERYWHERE, a HubSpot Platinum agency partner in the Nordics. In partnership with HubSpot, the Stockholm-based team will introduce the new offer and provide context on how it can be applied in real-world scenarios.
Julian Stubbs, Founder and Chairman of UP THERE, EVERYWHERE, said: “We’ve been a HubSpot Platinum partner since 2014, and this new offer gives SMEs in the Nordics a powerful opportunity to accelerate both sales and marketing.”
UP THERE, EVERYWHERE is one of Scandinavia’s leading international marketing agencies, working with clients across Europe, the US and Asia. The agency brings a strong track record in helping businesses implement and scale digital platforms to support international growth.
A timely opportunity for Nordic businesses
As digital transformation continues to accelerate, many SMEs are reassessing their technology stack and looking for more integrated, scalable solutions.
This new HubSpot offer reflects a growing trend towards simplifying access to enterprise-level capability—without the traditional complexity or upfront investment typically associated with it.
For businesses that have been waiting for the right moment to invest in marketing automation or CRM, this could represent a more accessible entry point.
Event details and registration
The webinar takes place on Wednesday, 29 April 2026 at 15:00 and will run for 45 minutes.
Businesses interested in learning more about the new Nordic offer and how it could support their growth are encouraged to register in advance via the sign-up form on this page.