--- title: "Case Study: FlexGenius website design" description: "The Flexgenius platform needed a complete/full/comprehensive digital strategy for their premium offering: They needed a website and new client acquisition strategy targeting specific types and sizes of businesses across the UK." image: https://www.upthereeverywhere.com/hubfs/casestudy-images/new%202020/flexible%20working.jpeg --- Case Study: Flex Genius # Multi-channel marketing support to deliver high volume leads From branding and website to social and search advertising. ![flex-geinus-logo](https://www.upthereeverywhere.com/hubfs/Case_study-images/Flex%20Genius/flex-geinus-logo.jpg) FlexGenius is part of the Avantus Group of companies; offering Human Capital Management Technology to their clients. Avantus own and operate a group of successful independent companies in the SaaS HR industry, all of which we work on. Avantus delivers forward-thinking flexible employee benefits platforms, comprehensive HR solutions and powerful recruitment technology, including FlexGenius. ## Location United Kingdom ## Sector SaaS Technology ## Service Branding, website, social and SEA ### Our brief was to deliver a complete digital strategy The Avantus group has been working with [UP for DIGITAL](https://www.upthereeverywhere.com/en-gb/digital-marketing-website-agency/up-digital) for more than five years. FlexGenius desired a comprehensive digital strategy for their premium offering. They required a website and new client acquisition strategy targeting specific types and sizes of businesses across the UK with a multi-channel approach.  Research and strategy is how every project starts at UP for DIGITAL, and we began by gaining a full understanding of the competitive landscape as well as the target audience for the platform; this included a full keyword audit and competitor analysis. We then merged the top level keywords into their brand messaging. ### Website A new website for the premium HR and flexible benefits platform: We opted to build the site on WordPress to ensure we could adapt and change the site quickly and easily and add in a variety of landing pages for the different market sectors that required targeting. [View Flex Genius website >](https://flexgenius.co.uk/) [Discover our web design services](https://www.upthereeverywhere.com/websites-ecommerce) ### Google Ads Management Once the brand’s core proposition had been created we've run Google PPC ads and retargeting campaigns. Our ads achieve a 80% optimisation score and we continually run new campaigns and landing pages to improve the performance.  [Explore our digital marketing services](https://www.upthereeverywhere.com/digital-marketing-website-agency) ### Social Media Ads After thorough testing and campaign reporting, LinkedIn has proven to be the most effective and high performing social ads channel for FlexGenius. We target their ideal customers with brand awareness and direct conversion ads.  [See more on our social media services](https://www.upthereeverywhere.com/en-gb/digital-marketing-website-agency/social-media) ![FlexGenius Mobile Mockups Image](https://www.upthereeverywhere.com/hs-fs/hubfs/FG-Mobile-Mockup-New-03.png?width=2774&height=1071&name=FG-Mobile-Mockup-New-03.png "FlexGenius Mobile Mockups Image") ### Page 1 rankings and consistent growth in weekly leads By consistently optimising, running new campaigns and driving more traffic, the FlexGenius is a well-oiled sales engine. In January 2023, we saw a huge 280% increase in 'Book a Demo' conversions - jumping on new year motivation opportunities!  The platform has been adopted by a plethora of UK and international businesses and continues to add new clients each and every month. Avantus has appointed UP for DIGITAL to act as their internal marketing support on a weekly basis. We monitor their lead generation and create new content for their websites, emails and blogs as well as launching new campaigns. ##### "*We’ve been impressed with the amount of work UP for Digital does for us. They are always communicative and responsive, keeping us in the loop on updates and changes. Their flexibility with our business priorities has been crucial in keeping us on track with our marketing goals. They bring a wealth of digital marketing and website expertise to the table. We trust their recommendations and strategies, and their ongoing support has been invaluable to our business.*" - Philip Curtis, CEO Avantus ## 280% #### increase in ‘Book a Demo’ conversions ## 0.95% #### Average CTR via LinkedIn Ads ## +76% #### Average session duration on FlexGenius website  ### Example of most recent social campaign Your browser doesn't support HTML5 video. Here is a [link to the video](https://www.upthereeverywhere.com/hubfs/FlexGenius%20Case%20Study%20Assets/FG-Carousel-Mockup-01.1.mp4) instead. ![FG-Mockup-Ads-Thumbnail](https://www.upthereeverywhere.com/hubfs/FlexGenius%20Case%20Study%20Assets/FG-Mockup-Ads-Thumbnail.png) ## Let's connect ![Alice Smith](https://www.upthereeverywhere.com/hubfs/2020_People/Alice%20Smith%20UP%20Digital%20MD.jpg) ### Alice Smith Managing Director, UP for DIGITAL [View profile](https://www.upthereeverywhere.com/up-member-profile-alice-smith) ## Find your local creative hub ![Guildford](https://www.upthereeverywhere.com/hubfs/guildford-castle.jpg) ### Guildford Shaw House, 2-3 Tunsgate, Guildford, Surrey GU1 3QT [View locations](https://www.google.co.uk/maps/search/Shaw+House,+2-3+Tunsgate,+Guildford,+Surrey+GU1+3QT/@51.2349148,-0.5736425,17z/data=!3m1!4b1) ### Send Alice a message