Categories
07 Mar 2018

Cool Ideas in Place Branding

When it comes to destination marketing, there are a lot of examples of...

28 Feb 2018

Place branding? It’s not about the logo

Then what is it all about? That’s the provocative question we’ll be de...

26 Feb 2018

What's the essential DNA of life science marketing today?

In order to truly communicate with life scientists, marketers need to ...

21 Feb 2018
E-ployment | 2 min read

Why I quit a steady corporate job for e-ployment

There’s a difference between knowing the path and walking the path. Yo...

15 Feb 2018

Place branding book: Wish You Were Here

Place branding and destination marketing Wish You Were Here, The Brand...

12 Feb 2018
E-ployment Cloud | 4 min read

From startups to services: Three secrets to building a successful cloud-based business

It’s no secret that the cloud has significantly disrupted the way busi...

07 Feb 2018

Promoting your content on a shoe-string – tips for start-ups

In a previous blog post, we discussed ways small businesses and start-...

02 Feb 2018

What to look for in a writer – seven characteristics

For many start-ups, small businesses and even companies with internal ...

31 Jan 2018

Why B2B best practices don’t work when marketing to scientists

It’s tempting to look at best practices in B2B marketing and apply the...

29 Jan 2018
SEO Content Marketing | 5 min read

8 copywriting tips for effective SEO content for your website

Web content is scanned, not read. Follow these effective SEO content w...

26 Jan 2018

The Place Branding Podcast: Liverpool

The Place Branding Podcast, Wish You Were Here. This edition: Liverpoo...

22 Jan 2018
Branding | 5 min read

5 tell-tale signs of a weak brand and what you can do to strengthen it

Strong brands make more money than weak ones. Consumers flock to recog...

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