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02 Feb 2018

What to look for in a writer – seven characteristics

For many start-ups, small businesses and even companies with internal ...

31 Jan 2018

Why B2B best practices don’t work when marketing to scientists

It’s tempting to look at best practices in B2B marketing and apply the...

29 Jan 2018
Content Marketing SEO | 5 min read

8 copywriting tips for effective SEO content for your website

Web content is scanned, not read. Follow these effective SEO content w...

26 Jan 2018

The Place Branding Podcast: Liverpool

The Place Branding Podcast, Wish You Were Here. This edition: Liverpoo...

22 Jan 2018
Branding | 5 min read

5 tell-tale signs of a weak brand and what you can do to strengthen it

Strong brands make more money than weak ones. Consumers flock to recog...

15 Jan 2018

Six Crisis Communication Tips: Are You Ready for the Worst?

Terror attacks. Natural disasters. Product failures or contamination. ...

08 Dec 2017
Digital Branding Identity | 2 min read

What's the sound of your brand?

Modern science confirms what many of us have always known, instinctive...

04 Dec 2017

Jump off the bandwagon: Four lessons in IT branding

Are you scalable, flexible and cost efficient, too? How does your busi...

10 Nov 2017

Why rational creativity is not an oxymoron

In the wondrous world of advertising, creativity and rationality are o...

27 Oct 2017
Place Branding | 1 min read

Branding Scandinavia’s #1 Attraction: Royal Djurgården

An exciting new place brand identity for Royal Djurgården (the Royal G...

26 Oct 2017
E-ployment Cloud UK | 6 min read

Picking the right agency model matters for both client and agency marketers

Having worked in agencies for 18 years or so, the one thing I can say ...

16 Oct 2017
| 1 min read

Jesper Ek from Roche Diabetes Care joins cloud based agency UP THERE, EVERYWHERE.

Jesper Ek, formerly sub regional Head Nordics at Roche Diabetes Care, ...

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