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How to create buyer personas and use them in your marketing strategy

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10 Jun 2022
Digital Inbound Marketing Featured | 5 min read

How to create buyer personas and use them in your marketing strategy

If you’re in marketing, you’ve probably heard the term buyer personas ...

By Shari Monnes | Boston
03 Jun 2022
Digital | 6 min read

What motivates people to share content on social media?

Social media marketing is a powerful way for brands to get their messa...

By Shari Monnes | Boston
26 May 2022
| 7 min read

SaaS customer retention starts with a strong brand

Signing a new customer, whether for a software business or any other, ...

By Shari Monnes | Boston
18 May 2022
Content Marketing Creativity Featured | 6 min read

How to whip up tasty content

Creating content for a marketing campaign may not be a picnic, but in ...

By Kim Caldwell | Nashville, TN
11 May 2022
Digital Website Design Featured UP-Digital | 8 min read

Improving your content's digital accessibility for all people

Across the globe, there are at least one billion people living with di...

By Kia Irving | UK
05 May 2022
Content Marketing Inbound Marketing Featured | 5 min read

A short guide to creating great content

Whether you’re creating content for a blog, website, email, social med...

By Shari Monnes | Boston
29 Apr 2022
Place Branding Sustainability UP FOR REAL Featured | 9 min read

Promoting green cities: sustainability initiatives that matter for place branding

Throughout the years, sustainability in everything from manufacturing ...

By Ardi Eleveld | Amsterdam
29 Apr 2022
Digital News Featured UP-Digital Members awards | 3 min read

UP for DIGITAL’s Alice Smith announced as one of the winners of Surrey’s 40 under 40 business awards

UP for DIGITAL’s Alice Smith announced as one of the winners of Surrey...

By Graham Darracott | UK
22 Apr 2022
Digital Inbound Marketing Featured UP-Digital | 6 min read

How to clean your customer database in a GDPR-compliant way

While GDPR isn’t particularly new news anymore, we still get a number ...

By Kia Irving | UK
16 Apr 2022
e-ployment News UP Membership | 4 min read

Global Meet-UP '22: Remote working, physical meetings and the death of traditional big agencies

People sometimes ask me what it is like running global teams through t...

By Julian Stubbs | Stockholm
07 Apr 2022
Life Science Marketing UP FOR LIFE Featured | 7 min read

Why brand values matter to an authentic life science brand

Creating an authentic brand that attracts the right audience to your l...

By Robert England, PhD | Uppsala
01 Apr 2022
Branding Life Science Marketing UP FOR LIFE Featured | 6 min read

Does your life science brand understand what makes a scientist tick?

The human side of life sciences marketing has been discussed for years...

By Robert England, PhD | Uppsala

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