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29 Apr 2025
Branding | 8 min read

The Importance of Having a Strong Positioning and Brand Strategy

This article was originally published by the Swedish Chamber of Commer...

17 Apr 2025
| 8 min read

Scientists Are Humans Too! What We Learned at SAMPS Europe 2025

On April 3, 2025, members of Sales and Marketing Professionals in Scie...

15 Apr 2025
sweden | 5 min read

Will Sweden’s “lagom” attitude hack it in the future – maybe not.

Sweden often tops the global charts for innovation, safety, quality of...

15 Apr 2025
Life Science Marketing | 2 min read

When the world zigs. Zag. Especially when it comes to Ai.

Everyone’s chasing AI. Fast, efficient, automated - it’s the new gospe...

15 Apr 2025
Featured sweden | 4 min read

Stockholm – The Capital of Scandinavia. Perception or reality?

In 2004, at a time when Stockholm was facing economic uncertainty and ...

14 Apr 2025
copywriting sweden | 5 min read

Don't be Beige: The UP way with words

Let's be honest. The world doesn't need more writing. It needs better ...

09 Apr 2025
Place Branding Featured | 5 min read

Setting destinations apart: Place branding for districts and buildings

Place branding is widely recognized as a useful tool for increasing th...

21 Mar 2025

10 things I have learned about place branding and marketing

Looking to create a place branding strategy that sticks? Here are 10 l...

20 Mar 2025

Why brand values matter to an authentic life science brand

Creating an authentic brand that attracts the right audience to your l...

19 Mar 2025

Marketing medical devices: 10 things I have learned

I’ve been marketing medical devices for most of my working life. Pacem...

18 Mar 2025
Featured sweden | 3 min read

Global Cloud-based Advertising Agency Delivers Record Growth

UP THERE, EVERYWHERE, is stronger than ever, achieving an impressive 3...

18 Mar 2025

Life Science Marketing in 2025: What’s Changing and How to Stay Ahead

Life science marketing is entering a new era. Scientists are getting h...

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