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Why content is just as important in B2B as in B2C marketing

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18 Nov 2021
Content Marketing Inbound Marketing UP FOR IT Featured | 4 min read

Why content is just as important in B2B as in B2C marketing

Within B2B marketing, there often exists a belief that the type of per...

By Martin Kubu | Sweden
16 Nov 2021
News UP FOR IT Members | 3 min read

UP welcomes Martin Kubu as head of UP FOR IT: industrial, technology and IT

After working with several leading international agency networks over ...

By Ronja Larsson | Sweden
11 Nov 2021
Place Branding UP FOR REAL Branding Featured | 4 min read

10 things I have learned about place branding and marketing

Place branding is a topic that spans many areas: from brand identity t...

By Olle Zetterberg
02 Nov 2021
Communications Branding Featured Swiss | 4 min read

Secrets to creating impactful communication for your brand

Communicating your brand’s value with content that delivers results fo...

By Tania Cook | Switzerland
28 Oct 2021
e-ployment Members | 6 min read

Once upon a time … while working in the cloud

This series of blogs looks at some of the other pursuits, outside of U...

By Alex Beeching | UK
22 Oct 2021
News UP FOR REAL Branding UP FOR LIFE | 3 min read

UP client Invest in Holland receives United Nations award for health promotion work

Congratulations to UP client Invest in Holland for winning the United ...

By Ronja Larsson | Sweden
20 Oct 2021
Branding Life Science Marketing Featured | 4 min read

Five mistakes that can mess up your market research

Every year market research becomes more integral to all areas of busin...

By Elizabeth Nelson, PhD | Amsterdam
18 Oct 2021
Inbound Marketing Events Featured | 10 min read

Highlights from INBOUND 2021: From new features to latest trends

Hubspot’s 10th annual INBOUND marketing conference looked a bit differ...

By Shari Monnes | Boston
30 Sep 2021
Members | 2 min read

Welcome to Arbel Berman

UP is pleased to welcome new member Arbel Berman, an Art Director base...

By Ronja Larsson | Sweden
30 Sep 2021
Communications Branding Featured Swiss | 5 min read

Strengthen your brand with a communication platform

Ever wonder what strong brands have in common and how they express the...

By Tania Cook | Switzerland
28 Sep 2021
Digital Content Marketing Inbound Marketing Swiss | 4 min read

Trade shows vs digital marketing: Added value or additional expense?

To reach customers in a targeted way with marketing and communication,...

By David Burkard | Switzerland
21 Sep 2021
Content Marketing Featured UP-Digital | 6 min read

Smart ideas for repurposing your marketing content

When it comes to content creation, it is fair to say that the majority...

By Kia Irving | UK

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