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27 Apr 2018

Are you UP to speed with Inbound and Content Marketing?

For the last half a decade or more, inbound and content marketing have...

14 Apr 2018

Destination Liverpool: A place branding experience you won't want to miss

UP is heading to Liverpool soon for a two-day Ted-style conference on ...

13 Apr 2018
| 1 min read

BBC Radio 4's Ritula Shah to speak at Liverpool Place Branding Event June 1st, 2018

Award-winning BBC Journalist and Broadcaster Ritula Shah has joined th...

13 Mar 2018

Eight seconds to impress. Does your logo do it?

For many companies, the logo is the essence of the brand. Yet, are log...

07 Mar 2018

Cool Ideas in Place Branding

When it comes to destination marketing, there are a lot of examples of...

06 Mar 2018

5 Myths about Marketing to Scientists

Marketing to scientists has some noteworthy differences compared to ot...

28 Feb 2018

Place branding? It’s not about the logo

Then what is it all about? That’s the provocative question we’ll be de...

26 Feb 2018

What's the essential DNA of life science marketing today?

In order to truly communicate with life scientists, marketers need to ...

21 Feb 2018
E-ployment | 2 min read

Why I quit a steady corporate job for e-ployment

There’s a difference between knowing the path and walking the path. Yo...

15 Feb 2018

Place branding book: Wish You Were Here

Place branding and destination marketing Wish You Were Here, The Brand...

12 Feb 2018
Cloud E-ployment | 4 min read

From startups to services: Three secrets to building a successful cloud-based business

It’s no secret that the cloud has significantly disrupted the way busi...

07 Feb 2018

Promoting your content on a shoe-string – tips for start-ups

In a previous blog post, we discussed ways small businesses and start-...

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