Shari Monnes | Boston

Shari is an inbound and content marketing strategist based in the Boston, Massachusetts area with over 25 years of experience in digital marketing, copywriting and website content creation. She delivers inbound and content marketing programs for global clients in the life sciences, pharma, medical device, healthcare and technology industries. She is certified in Inbound Marketing and HubSpot software and is experienced using a number of CMS (including HubSpot, Drupal and WordPress) and email marketing systems (such as MailChimp).
Categories
22 Sep 2026

What UNBOUND 2026 taught me about human creativity in an AI marketing era

After a few years away, I was back at HubSpot’s annual conference (for...

24 Apr 2026
SEO | 8 min read

Search everywhere: the new rules for online visibility

For years, winning at search engine optimization (SEO) meant getting a...

15 Dec 2025

In the room where AI happened: A recap from SAMPS 2025 Boston

What happens when AI, insight, and life science marketing share the sa...

30 Oct 2025

Content marketing in the age of AI: What works today

Ten years ago, content marketing was like the shiny new toy everyone w...

16 Sep 2022

Key takeaways from INBOUND 2022: It’s all about connection

INBOUND 2022, HubSpot’s annual marketing conference, was back in perso...

02 Aug 2022

5 common website design mistakes that kill your SEO

Website design isn't just about how your website looks. How it functio...

10 Jun 2022

How to create buyer personas and use them in your marketing strategy

If you’re in marketing, you’ve probably heard the term buyer personas ...

03 Jun 2022
Digital | 6 min read

What motivates people to share content on social media?

Social media marketing is a powerful way for brands to get their messa...

26 May 2022
| 7 min read

SaaS customer retention starts with a strong brand

Signing a new customer, whether for a software business or any other, ...

05 May 2022

A short guide to creating great content

Whether you’re creating content for a blog, website, email, social med...

17 Feb 2022
Digital Featured | 9 min read

The top 10 digital marketing trends of 2022

The last few years have been unparalleled in many different ways, and ...

01 Feb 2022

The anatomy of an effective marketing email

You’ve probably heard the verdict that email marketing is dead. Or is ...

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