Lawrence Masle | Netherlands

Lawrence Masle is CEO of UP THERE, EVERYWHERE, the world’s first global cloud based agency. UP THERE, EVERYWHERE pioneered the e-ployment model more than a decade ago, and is today redefining the future of work. Lawrence is a brand and marketing strategist, splitting his time between Amsterdam and Stockholm.
Categories
04 Feb 2026

Brand Sweden — Driving Innovation on a Global Scale

In an increasingly crowded global marketplace, staying competitive and...

29 Apr 2025
Branding | 8 min read

The Importance of Having a Strong Positioning and Brand Strategy

This article was originally published by the Swedish Chamber of Commer...

28 Jan 2025
Ask the Expert | 9 min read

Lessons in Global Leadership: Insights from Lawrence Masle, CEO of UP THERE, EVERYWHERE

The marketing world is changing faster than ever, and for global organ...

07 Jun 2023

Visit a museum - for reflection and quiet inspiration

On a recent trip to Stockholm, I took out some time to visit the Nordi...

24 May 2023
e-ployment UP Featured | 2 min read

A decade of e-ployment – this CEO’s lessons about the future of work

There’s a great deal of discussion currently going on around the futur...

15 Feb 2022
News UP Gothenburg | 2 min read

UP Gothenburg is now up and running

UP THERE, EVERYWHERE, the world’s first global, cloud-based branding, ...

25 Jun 2020
UP Membership UP Tips | 2 min read

5 tips for running a cloud-based business

Business disruption due to the current COVID-19 pandemic has been monu...

11 Oct 2019

My top 5 takeaways from Dubai about Place Branding

Last week, I had the honor of delivering a keynote speech about the im...

24 May 2019

UP Membership Rewards program: MOVE ON UP

A bit more than 8 years ago, we started a movement here at UP THERE, E...

20 Nov 2018
International UP FOR ASIA | 5 min read

East meets West: An intercultural interview about crossing borders

Populism, protectionism and nationalism are all current trends we hear...

10 Nov 2018
International News | 1 min read

New focus area – UP FOR ASIA – helps clients bridge the gap between East and West

UP is pleased to announce the launch of a new focus area within our gl...

12 Feb 2018
e-ployment Cloud | 4 min read

From startups to services: Three secrets to building a successful cloud-based business

It’s no secret that the cloud has significantly disrupted the way busi...

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