Learn the Inbound way to deliver ROI for sales and marketing
Get a custom workshop for your company
Would you like to increase sales leads by 50% and reduce cost of acquisition by 33%? Find out how you can see better results from your marketing efforts. Hold a training session at your location today. We'll deliver a custom workshop covering the basics of Inbound and Content Marketing or more in-depth tactical topics to meet your needs. We have Inbound-certified experts in many locations around the world who can travel to you.
An overview of Inbound and Content Marketing. What is Inbound and how does it work? How to build a persona, create content aligned to a buyer's journey, and SEO-basics.
Developing Personas & Content Maps. Breakout sessions with hands-on activities to create personas and content maps.
Content marketing success
A more tactical approach to Inbound Marketing and getting traction with Content Marketing, including keyword optimization, using automation, content promotion, pillar pages and lead qualification/scoring.