Has the world fallen out of love with the Swedish brand?

Watch our panel of experts, including specialists in place branding, marketing, and business, give their thoughts on the impacts on various aspects of the Swedish brand.

Hear the thoughts, discussions and debates about the implications of the rising crime rate on Sweden's global image and reputation.

Our panel of experts

Dr. Lin Lerpold, PhD, Stockholm School of Economics

Jaani Heinonen, BUSINESS SWEDEN

Sofia Bard, SWEDISH INSTITUTE

Patrik Andersson, BUSINESS REGION GOTHENBURG

Nils Persson, VISIT SWEDEN

Julian Stubbs, UP THERE, EVERYWHERE

Moderator: Maddy Savage, BBC FREELANCE JOURNALIST

“I cannot over-emphasise the seriousness of the situation”

added the leader of the centre-right Moderate party. “Sweden has never seen anything like it before. No other country in Europe is seeing anything like it.” We delve into how the world perceives Sweden.

Julian Stubbs

Founder, UP THERE, EVERYWHERE

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Julian Stubbs

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Has the world fallen out of love with the Swedish brand?

Watch our panel of experts, including specialists in place branding, marketing, and business, give their thoughts on the impacts on various aspects of the Swedish brand.

Our panel of experts

Dr. Lin Lerpold, PhD, Stockholm School of Economics

Jaani Heinonen, BUSINESS SWEDEN

Sofia Bard, SWEDISH INSTITUTE

Patrik Andersson, BUSINESS REGION GOTHENBURG

Nils Persson, VISIT SWEDEN

Julian Stubbs, UP THERE, EVERYWHERE

Moderator: Maddy Savage, BBC FREELANCE JOURNALIST

“I cannot over-emphasise the seriousness of the situation”

Julian Stubbs

Related Insight

Has the world fallen out of love with the Swedish brand?

More place branding resources

Case Study: Royal Djurgården

How to please a King

Case Study: Basel Area

Putting Switzerland's economic powerhouse on the map

Blog

European cities acting on their sustainability pledges

Let's connect

Julian Stubbs

Find your local creative hub

UP Locations

Send Julian a message