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10 Jun 2022

How to create buyer personas and use them in your marketing strategy

If you’re in marketing, you’ve probably heard the term buyer personas ...

18 May 2022

How to whip up tasty content

Creating content for a marketing campaign may not be a picnic, but in ...

11 May 2022

Improving your content's digital accessibility for all people

Across the globe, there are at least one billion people living with di...

05 May 2022

A short guide to creating great content

Whether you’re creating content for a blog, website, email, social med...

29 Apr 2022

Promoting green cities: sustainability initiatives that matter for place branding

Throughout the years, sustainability in everything from manufacturing ...

29 Apr 2022

UP for DIGITAL’s Alice Smith announced as one of the winners of Surrey’s 40 under 40 business awards

UP for DIGITAL’s Alice Smith announced as one of the winners of Surrey...

22 Apr 2022

How to clean your customer database in a GDPR-compliant way

While GDPR isn’t particularly new news anymore, we still get a number ...

07 Apr 2022

Why brand values matter to an authentic life science brand

Creating an authentic brand that attracts the right audience to your l...

01 Apr 2022

Does your life science brand understand what makes a scientist tick?

The human side of life sciences marketing has been discussed for years...

30 Mar 2022

7 marketing mistakes B2B companies should avoid

Marketing is a must for every B2B company, but there are still a lot o...

25 Mar 2022

Did UP predict the future of work?

The 2020 office exodus brought on by COVID-19 — which forced large sec...

15 Mar 2022

Three steps to a successful website localization for China

According to Mckinsey Reports, Chinese consumption is expected to grow...

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