Branding

19 Nov 2021

Good design in the dark, or no more mosquitos

It's one of those balmy summer evenings. Crickets are chirping. There’...

11 Nov 2021

10 things I have learned about place branding and marketing

Place branding is a topic that spans many areas: from brand identity t...

02 Nov 2021

Secrets to creating impactful communication for your brand

Communicating your brand’s value with content that delivers results fo...

22 Oct 2021

UP client Invest in Holland receives United Nations award for health promotion work

Congratulations to UP client Invest in Holland for winning the United ...

20 Oct 2021

Five mistakes that can mess up your market research

Every year market research becomes more integral to all areas of busin...

30 Sep 2021

Strengthen your brand with a communication platform

Ever wonder what strong brands have in common and how they express the...

03 Aug 2021

What does your brand's color palette communicate?

When we think about brand design, one of the first things that comes t...

15 Jun 2021
Branding Identity Featured | 4 min read

Why brand identity isn’t just for consumer goods

In the simplest possible terms, the American Marketing Association des...

26 May 2021
Branding Marketing Featured | 6 min read

How can you measure the health of a brand? (A real-life example)

We know when brands are healthy. Household names that we associate wit...

24 May 2021

Is it time to refresh my branding?

Refreshing or rebranding is not a small job. There’s finding the right...

19 May 2021

Why brand guidelines are an essential marketing tool

Chances are high that even if you don’t have your own brand guide for ...

11 Jan 2021
Digital Branding Video | 5 min read

Consider these essential elements of branding consistency in video marketing

Ad spend on online video continues to grow year after year, and the vo...

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