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Consider these essential elements of branding consistency in video marketing

Branding

11 Jan 2021
Digital Branding Video | 4 min read

Consider these essential elements of branding consistency in video marketing

Ad spend on online video continues to grow year after year, and the vo...

By Ewan Cameron | Amsterdam
08 Jan 2021
Communications Design Branding Featured UP Tips Creative Direction | 3 min read

The power of photography in building your brand

Alex Giacomini has built a formidable reputation shooting striking ima...

By Oliver Davy | England
30 Apr 2019
Branding Marketing Featured | 3 min read

Harnessing the power of nostalgia in marketing

If someone were to write a book called Cakes and their Role in Literat...

By Alex Beeching | UK
19 Dec 2018
International Branding UP FOR ASIA | 6 min read

China Crisis: What can we learn from the D&G disaster?

How long does it take for a brand to go from being a big success to a ...

By Michael Zhou | Stockholm
13 Mar 2018
Place Branding UP FOR REAL Branding | 8 min read

Eight seconds to impress. Does your logo do it?

For many companies, the logo is the essence of the brand. Yet, are log...

By Don Macdonald | UK
22 Jan 2018
Branding | 5 min read

5 tell-tale signs of a weak brand and what you can do to strengthen it

Strong brands make more money than weak ones. Consumers flock to recog...

By Ariën Breunis | Netherlands
08 Dec 2017
Digital Branding Identity | 2 min read

What's the sound of your brand?

Modern science confirms what many of us have always known, instinctive...

By Rolf Andersson | Sweden
04 Dec 2017
Branding Technology UP FOR IT | 2 min read

Jump off the bandwagon: Four lessons in IT branding

Are you scalable, flexible and cost efficient, too? How does your busi...

By Mats Renée | Stockholm
20 Jun 2017
Communications Branding | 3 min read

UP supports "SUPERLATIVES" with new brand-focused content offering

German Chancellor Angela Merkel spoke today at the "Day of German Indu...

By Shari Monnes | Boston
01 Mar 2017
Branding Marketing | 1 min read

What the Beatles taught me about branding

How do you create a great brand? Well, great brands get great by doing...

By Julian Stubbs | Stockholm
10 Apr 2016
International Branding | 4 min read

Top 5 branding mistakes  — and some hilarious examples

We’ve all seen terrible or confusing brand names and logos. Some brand...

By Elizabeth Nelson, PhD | Amsterdam
05 Nov 2015
Branding Technology UP FOR IT | 2 min read

Creating a strong IT brand means standing for something

Think of any great company, any one. Then think about what makes that ...

By Mats Renée | Stockholm

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