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Good design in the dark, or no more mosquitos

Branding

19 Nov 2021
Design Branding Brand Chatter Swiss | 2 min read

Good design in the dark, or no more mosquitos

It's one of those balmy summer evenings. Crickets are chirping. There’...

By Iris Burkard
11 Nov 2021
Place Branding UP FOR REAL Branding Featured | 4 min read

10 things I have learned about place branding and marketing

Place branding is a topic that spans many areas: from brand identity t...

By Olle Zetterberg
02 Nov 2021
Communications Branding Featured Swiss | 4 min read

Secrets to creating impactful communication for your brand

Communicating your brand’s value with content that delivers results fo...

By Tania Cook
22 Oct 2021
News UP FOR REAL Branding UP FOR LIFE | 3 min read

UP client Invest in Holland receives United Nations award for health promotion work

Congratulations to UP client Invest in Holland for winning the United ...

By Ronja Larsson
20 Oct 2021
Branding Life Science Marketing Featured | 4 min read

Five mistakes that can mess up your market research

Every year market research becomes more integral to all areas of busin...

By Elizabeth Nelson, PhD | Amsterdam
30 Sep 2021
Communications Branding Featured Swiss | 5 min read

Strengthen your brand with a communication platform

Ever wonder what strong brands have in common and how they express the...

By Tania Cook
03 Aug 2021
Design Branding Identity Featured | 5 min read

What does your brand's color palette communicate?

When we think about brand design, one of the first things that comes t...

By Kia Irving
15 Jun 2021
Branding Identity Featured | 4 min read

Why brand identity isn’t just for consumer goods

In the simplest possible terms, the American Marketing Association des...

By Kia Irving
26 May 2021
Branding Marketing Featured | 6 min read

How can you measure the health of a brand? (A real-life example)

We know when brands are healthy. Household names that we associate wit...

By Ben Libberton | Sweden
24 May 2021
Design Branding Identity Featured | 4 min read

Is it time to refresh my branding?

Refreshing or rebranding is not a small job. There’s finding the right...

By Kia Irving
19 May 2021
Content Marketing Branding Featured | 4 min read

Why brand guidelines are an essential marketing tool

Chances are high that even if you don’t have your own brand guide for ...

By Kia Irving
11 Jan 2021
Digital Branding Video | 5 min read

Consider these essential elements of branding consistency in video marketing

Ad spend on online video continues to grow year after year, and the vo...

By Ewan Cameron | Amsterdam

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