If someone were to write a book called Cakes and their Role in Literat...

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For many companies, the logo is the essence of the brand. Yet, are log...

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German Chancellor Angela Merkel spoke today at the "Day of German Indu...

According to emarketer, ad spending on digital video in the US is pred...

How Do You Do It? How do you create a great brand? Well, great brands ...

We’ve all seen terrible or confusing brand names and logos. Some brand...

Think of any great company, any one. Then think about what makes that ...

Q: What is the place branding process like? A: Branding a place, wheth...