Branding

11 Jan 2021
Digital Branding Video | 4 min read

Consider these essential elements of branding consistency in video marketing

Ad spend on online video continues to grow year after year, and the vo...

08 Jan 2021

The power of photography in building your brand

Alex Giacomini has built a formidable reputation shooting striking ima...

30 Apr 2019
Branding Marketing Featured | 3 min read

Harnessing the power of nostalgia in marketing

If someone were to write a book called Cakes and their Role in Literat...

19 Dec 2018

China Crisis: What can we learn from the D&G disaster?

How long does it take for a brand to go from being a big success to a ...

13 Mar 2018

Eight seconds to impress. Does your logo do it?

For many companies, the logo is the essence of the brand. Yet, are log...

22 Jan 2018
Branding | 5 min read

5 tell-tale signs of a weak brand and what you can do to strengthen it

Strong brands make more money than weak ones. Consumers flock to recog...

08 Dec 2017
Digital Branding Identity | 2 min read

What's the sound of your brand?

Modern science confirms what many of us have always known, instinctive...

04 Dec 2017

Jump off the bandwagon: Four lessons in IT branding

Are you scalable, flexible and cost efficient, too? How does your busi...

20 Jun 2017
Communications Branding | 3 min read

UP supports "SUPERLATIVES" with new brand-focused content offering

German Chancellor Angela Merkel spoke today at the "Day of German Indu...

01 Mar 2017
Branding Marketing | 1 min read

What the Beatles taught me about branding

How do you create a great brand? Well, great brands get great by doing...

10 Apr 2016
International Branding | 4 min read

Top 5 branding mistakes  — and some hilarious examples

We’ve all seen terrible or confusing brand names and logos. Some brand...

05 Nov 2015

Creating a strong IT brand means standing for something

Think of any great company, any one. Then think about what makes that ...

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