In a world fuelled by words, finding the perfect writer can be a defining factor in the success of your business.
Whether you're crafting your brand story, developing content for your website, or aiming to create compelling marketing copy, the right writer can bring your vision to life. But how do you sift through the sea of wordsmiths to find the one who understands your audience and has the right skills to get the job done? Here’s a guide to help speed your quest to find the ideal writer.
Define your project needs first
Writing is not a one-size-fits-all proposition. The type of writer you need depends on the nature of your project. Would you be best served by a copywriter, a fact-first journalist, an exciting storyteller, a scientific or technical writer, or maybe an inspired blogger? Can one writer do it all, or will you need a diverse team?
Before diving headfirst into your search for a writer (or writers!), take some time to define your project's specifics. What's the purpose of your content? Is it to inform, entertain, or sell? Who is the target audience? Which language(s), style and tone of voice do they prefer? Which types of content will grab their attention and help them solve their most vexing problems?
It may sound like one more tedious job to cross off your to-do list, but working up a detailed picture of your project needs is the crucial first step that will set you off on the right course.
Consider which type of writer you need
No two writers are alike; each has different areas of specialty and different skill sets. While you could get lucky and find a writer who can do it all (in the industry, they’re known as unicorns), knowing the different types of writers will help you narrow down the field and provide a clear focus for your search.
Here are 6 indispensable types of writers you might need for your business:
1. Content architect
Content writers or strategists shape your brand's digital presence through blogs, articles, and web content. They fuse SEO techniques with compelling storytelling to boost visibility and engagement. These writers are the architects of your content foundation, constructing narratives that resonate with your audience while aligning with your brand voice and values.
Copywriters are the persuasive force behind your marketing campaigns. They craft enticing ad copy, captivating taglines, and persuasive content for advertisements, emails, and social media. Their flair for creating compelling calls-to-action (CTAs) and resonating with your target market drives conversions and brand affinity.
4. Technical communicator
Writers with a background in journalism bring a keen eye for storytelling and an insatiable curiosity to uncover stories. They dig deep into industry trends, conduct interviews, and find unique angles to highlight a company's innovations, challenges, and successes.
Whether it's through feature articles, reports, or investigative pieces, a journalist can provide a fresh perspective and unbiased storytelling that resonates with your readers. Their knack for investigative reporting adds authenticity and credibility to your brand, building trust with audiences through unbiased and insightful content.
5. Brand storyteller
If it’s documentation you need, you can’t go wrong with a technical communicator. These writers excel at breaking down complex information and translating it into user-friendly language for product manuals, how-to guides, and industry-specific documents. Their expertise ensures that technical aspects are communicated clearly, enhancing user experience and fostering trust in your brand's offerings.
6. Industry specialist
Brand writers are adept at crafting narratives that breathe life into your brand. They weave compelling brand stories, conveying your company's history, values, and mission. These writers create a cohesive narrative that resonates with customers, making emotional connections that build brand loyalty.
Addressing target groups like scientists, medical doctors, business leaders, government officials and other professionals, the industry specialist has what it takes to be accepted as a knowledgeable and insightful peer. He or she doesn’t necessarily have to be an expert in the specific field at hand, but should at least be familiar with the world of the target audience, and understand their internal relations and fundamental decision processes.
Whether it's a scientific discipline, healthcare, technology, finance, or any niche field, these writers possess in-depth expertise and can bring invaluable insights to the table. They create content that demonstrates authority and credibility within your industry, helping you establish your business as a thought leader.
Find a collaborator who speaks your audience’s language
Successful marketing comes down to understanding your audience and speaking their language. Every successful inbound advertising or content marketing program puts the audience first. A good writer will collaborate with you to understand the essence of your project and make your target audience feel heard.
Not sure where to look for a great writer?
Fortunately, UP THERE, EVERYWHERE has seasoned writers for any task at hand, with art directors and other creative people to match.
From Scandinavia to South Africa, China to California, our international community of professional and UP-minded writers know what it takes to get your message across—in the right language, and in the right way for maximum effect. What’s more, they are in place, every working day, living and breathing the business culture of the local target groups.
With writers in countries around the world, and experience in fields ranging from life science to financial services to place branding, UP THERE, EVERYWHERE is here to make your next project a success.
UP THERE, EVERYWHERE writers speak the following languages:
UP THERE, EVERYWHERE writers have expertise in:
- Life sciences (Biotech, Pharma, CRO, Academia)
- Medical devices
- IT, technology and industry
- Sustainability and environmental affairs
- Financial services
- Place branding
- Internal brand engagement
They can help you with:
- Branding and communications
- Inbound and content marketing
- Digital Marketing
- Website design
- Social media
- Films and webinars
- Market analysis
Contact us about your writing needs!