UP author in Journal of Advertising Research

UP co-founder, brand strategist and writer Julian Stubbs was recently asked to contribute an article to the Journal of Advertising Research.

Julian wrote on a subject about which he's passionate: living and working in the cloud. In fact, UP and Julian have coined a new phrase for the style of working pioneered by the agency: it's called e-ployment. Julian describes it in the "Speaker's Box" of the Journal of Advertising Research.

Julian said:"I was invited to contribute an article for the June edition of The Journal of Advertising Research. As we have just launched our book E-Ployment Living & Working in the Cloud, I decided to write an article that focused on the some of the important changes that the book looks at. Changes that are happening in the consulting side of the advertising and marketing business right now."

The article is called "Head in the Clouds" and you can download it below.