Northern Lights at the end of the tunnel? The selling of Sweden's frozen north.

As an Englishman living in Stockholm, I’ve always thought of the city ...

UP founding member Julian Stubbs presented a branding seminar to the S...

Introduction: Why this book now? The world is changing rapidly. Things...

Whenever I visit a city I always ask myself the same question: Would I...

Sigtuna. Where Sweden Begins. October 21st and I'm giving a speech tod...

Brand strategist and co-founder of UP There Everywhere, Julian Stubbs,...

Can't help it but I love taking trains. I work well, I can relax, have...

What do you think you know about your target audience? The weakest lin...

In today's world where content is King, great writing is the way to be...

More than 400 delegates 80 speakers from the US, UK, Switzerland, Norw...

Incentives for scientists, especially young scientists, are few and fa...