UP FOR LIFE has successfully created and launched a new microsite for Gyros AB, a Swedish life sciences company that offers a unique microfluidic platform called Gyrolab xP. The promo website is the first of its kind for the company, which was looking for a way to streamline its online content development. The backend of the site was created using WordPress, giving the company more control over ongoing site content updates.
Website Design, News, Life Science Marketing, UP FOR LIFE
The International Water Association (IWA) with its Headquarters in London and its Global Operations office in The Hague, The Netherlands, has appointed UP THERE, EVERYWHERE to develop a global brand platform & strategy for its worldwide organization. IWA is a global reference point for water professionals, spanning the continuum between research and practice and covering all facets of the water cycle.
GE Healthcare Life Sciences has launched a new campaign site called GE Western blotting designed by UP There Everywhere. The microsite is part of a larger online campaign project developed by England Life Sciences Marketing and UP THERE, EVERYWHERE (jointly forming UP FOR LIFE). The UP team who completed the project had members based in Sweden, New York, Boston and L.A.
UP cofounder and branding expert Julian Stubbs will participate as a presenter in a AAAS Science webinar:
Is WordPress a good CMS tool for business web sites?
There are some hard-core web site designers who might shy away from using WordPress to develop web sites for their clients. In fact, some developers might even scoff at the notion of using WP as a CMS (content management system). They might say it’s too clunky, or not robust enough, or worse, Open Source (as if only privately branded products were worthy of investment).
May, June and July seem to have rapidly become ‘speech time’ as I’m giving talks at events almost every week over the next few months, but I’d like to highlight three of them.
Although working for a cloud-based agency may mean that members work from wherever, without a central office to gather in daily, it doesn’t mean UP members never gather.
On 3 May 2012, over 30 UP* members met at Stockholm Fotografiska Museum for the agency’s third Swedish meeting. The group met to discuss business strategies and review the new digital tools the company is using to work through the cloud.
Julian Stubbs, one of the founders of UP added, “Although we work through the cloud in distributed teams that could be located in Stockholm, Amsterdam, Boston or LA, meeting up occasionally helps solidify partnerships and create closer working bonds.”
The company strives to hold several UP in-person meetings in various locations throughout the year.
Have a look at some more photos from our Flickr slideshow.