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UP FOR LIFE has successfully created and launched a new microsite for Gyros AB, a Swedish life sciences company that offers a unique microfluidic platform called Gyrolab xP. The promo website is the first of its kind for the company, which was looking for a way to streamline its online content development. The backend of the site was created using WordPress, giving the company more control over ongoing site content updates.
The promo site, which focuses on Gyrolab product benefits and customer testimonials, is phase I of a project which will include additional content updates in phase two, as well as a complete web site redesign before the end of 2013. UP FOR LIFE, a combined service offering of UP THERE, EVERYWHERE and England Life Sciences Marketing, will work together with the company to create a new more customer friendly and memorable approach for the brand.
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