--- title: UP Base-UP Process Campaign Management description: BASE-UP is a Brand Development Model members of our team have devised and refined to help structure new and existing brand and communications strategy projects. --- # BASE-UP® Our own project management process ![FINAL_UP_Logos_White_RGB](https://www.upthereeverywhere.com/hubfs/2020_logos/FINAL_UP_Logos_White_RGB.svg) ![BASE-UP symbol CMYK)](https://www.upthereeverywhere.com/hubfs/2021_UP-images/BASE-UP%20symbol%20CMYK.png) ## **How we develop winning brand strategy** #### Brief >Audit >Strategy >Execution > Follow-UP BASE-UP is our own project management process. It was developed by UP's founder Julian Stubbs over fifteen years ago even before UP was created, and is used to manage and run all client projects. We love it because it guides us systematically through each project phase. We think you’ll love it too. ## **[![Contact us](https://no-cache.hubspot.com/cta/default/335999/b45d2934-9e3d-4608-8abd-11f32d1bad26.png)](https://cta-redirect.hubspot.com/cta/redirect/335999/b45d2934-9e3d-4608-8abd-11f32d1bad26)** # How BASE-UP works [Watch Now](https://player.vimeo.com/video/253978675?app_id=122963) ![Project Manager's Desk Reference](https://www.upthereeverywhere.com/hubfs/Project_manager_desk_reference_promo_row.png) ## Project Manager's Desk Reference BASE-UP was first featured in the best selling project management book in the US, The Project Manager's Desk Reference by Dr James Lewis.   [![Get the book](https://no-cache.hubspot.com/cta/default/335999/f1debb89-147b-4745-843f-ce369756db67.png)](https://cta-redirect.hubspot.com/cta/redirect/335999/f1debb89-147b-4745-843f-ce369756db67) ## Our services #### [Branding & communications](https://upthereeverywhere-1.hs-sites.com/branding-communications-agency-services?__hstc=141156333.b1b31085c22b94af0d9a984f5a0b45f6.1603095185378.1608042895968.1608046102075.99&__hssc=141156333.4.1608046102075&__hsfp=3931306244) We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, to logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales. #### [Inbound & content marketing](https://upthereeverywhere-1.hs-sites.com/inbound-content-marketing-agency-services?__hstc=141156333.b1b31085c22b94af0d9a984f5a0b45f6.1603095185378.1608042895968.1608046102075.99&__hssc=141156333.4.1608046102075&__hsfp=3931306244) UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.   #### [Film & webinars](https://upthereeverywhere-1.hs-sites.com/video-film-production-agency-services?__hstc=141156333.b1b31085c22b94af0d9a984f5a0b45f6.1603095185378.1608042895968.1608046102075.99&__hssc=141156333.4.1608046102075&__hsfp=3931306244) Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming [YouTube](http://www.youtube.com/user/UPThereEverywhereNow) video that showcases your products or company.   #### [Market analysis](https://www.upthereeverywhere.com/market-research-strategy-agency-services) UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a [Start Me UP workshop.](https://upthereeverywhere-1.hs-sites.com/start-me-up-workshops-marketing-strategy?__hstc=141156333.b1b31085c22b94af0d9a984f5a0b45f6.1603095185378.1608042895968.1608046102075.99&__hssc=141156333.4.1608046102075&__hsfp=3931306244) It’s the beginning of any good marketing plan.   #### [Digital marketing](https://www.upthereeverywhere.com/en-gb/digital-marketing-website-agency/up-digital)  We not only build websites, microsites and e-commerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.   #### [**Websites & ecommerce**](https://www.upthereeverywhere.com/en-gb/digital-marketing-website-agency/web-design) UP provides full website design and development services, including UX design and e-commerce. Our team can set up CMS systems, including HubSpot, WordPress, Drupal and more. # Start Me UP workshops In addition to Start Me UP workshops, UP runs INBOUND marketing workshops and brand strategy workshops. [![Find out more](https://no-cache.hubspot.com/cta/default/335999/2bd81274-8fe4-43f9-997b-76b0f8464615.png)](https://cta-redirect.hubspot.com/cta/redirect/335999/2bd81274-8fe4-43f9-997b-76b0f8464615) ## Let's connect ![Julian Stubbs](https://www.upthereeverywhere.com/hubfs/2020_People/Julian_Stubbs-1smaller.jpg) ### Julian Stubbs Senior Brand Strategist [View profile](https://www.upthereeverywhere.com/up-member-profile-julian-stubbs) ## Find your local creative hub ![UP Locations](https://www.upthereeverywhere.com/hubfs/social-suggested-images/Lookatcloud_2-1.jpeg) ### UP Locations Working in the cloud with Creative Spaces around the globe [View locations](https://www.upthereeverywhere.com/up-locations) ### Send Julian a message