Website Design Agency | Web Development Agency

Does your website represent your brand effectively and accurately?

For many businesses, their website is the most visible representation of their brand. It's the place potential customers get the first impression of your business before even speaking to you. That's why we encourage you to think of your ‘digital strategy’ as your ‘sales strategy’.

At the start of all our web projects, we make sure we understand the goal of your site. This includes the role it plays in your sales pipeline, and how your online and offline channels integrate with it.

We take the time to understand your audience, competitors, your USP, and what will keep you at the forefront of your sector.

And then we craft the most usable and beautiful site for your customers.

Our web & ecommerce design services

Wireframes/Prototyping

User experience, or UX (as it is commonly known), can seem like a jungle of jargon. A language only developers in dark offices, powered by sticky energy drinks know.

The reality is, it’s all about creating a straightforward product that is simple to use, and understands its intended users.

It should feel as though it has been crafted specifically for YOU.

Our well-proven process ensures we understand your audience so we can craft the best experience for them!

Mobile-optimised

Mobile phones have changed the world, the way we consume information, and the way we interact with people and businesses. Today, everyone has a smartphone.

In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.

Designing your website to be mobile friendly ensures that your pages perform well on all devices and perform on Google.

Ecommerce

The last few years haven’t been kind to bricks and mortar retailers. Customers and consumers expect you to have an online store now and for you to make it easy and simple to purchase in the method that suits them best.

As the footfall on the high street has taken a plunge for many reasons, online stores have never done better. Our team of eCommerce experts can help you build the right strategy and the most effective store.

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Landing pages

Your landing pages should help increase leads and revenue.

When we create a landing page for businesses we focus on five core features on the page:

The title needs to explain what problem you are solving or what value you are bringing to the visitor.
You then need to concisely explain how you will achieve this.
Then, and because people really don’t read, there needs to be a simple to comprehend image/visual that will convey the solution to the visitor instantly.
These days having social proof that the solution or value to the users is essential, people believe other customers so include either 3rd party validation (like TrustPilot) or at a bare minimum, customer testimonials/stories.
And then we make it really, really easy for the visitor to become a lead…

SEO - Being found

SEO is at its most basic, increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid, organic, search engine results.

We love how Moz describes SEO: It as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.

If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other.

UP for DIGITAL helps you with both sides of this critical coin

Best-in-class content management systems

Choosing the right content management system will be one of the most important decisions you and your business will make.

Fresh content needs to be fed to your website, apps, social channels, and content should be personalised or tailored to your different audience personas.

But equally important will be how easy the CMS is to administer? How technical are your admins? Do you want a site that is relatively locked down so editors can only build with pre-defined components, or do you need ultimate flexibility?

UP for DIGITAL are experts in a number of platforms both for regular websites and for ecommerce platforms, and can advise on the best fit for your specific requirements.

WordPress is a powerful tool and is the world’s most popular website CMS/website builder.

41% of the web is built on WordPress.

A large number of businesses choose WordPress as a solution when setting up a website due to perceived advantages of the platform; these advantages, however, are not always correctly understood.

We can help you understand the pros and cons of the platform.

The Silk Road Medical website is a great example of an outstanding Wordpress website.

Silk Road Medical case study

Umbraco is one of the world’s most popular mid-level enterprise level CMS’s because it comes with no upfront licensing costs, true simplicity, unlimited potential and an expansive support network.

At UP for Digital, we have a team of certified Umbraco developers so you will have full support from us with any development work.

The British Veterinary Association website is a great example of an outstanding Umbraco website.

BVA Case study

Contensis is an enterprise-level CMS that provides a single place to create, maintain and deliver your content.

Its content modelling, authoring, and governance features help your teams to create and keep on top of well-structured content. A flexible set of APIs make it easy to use your content in any way you like.

Many Public sector, not for profit, and educational institutions use Contensis.

The LSE Vacations website is a great example of an outstanding Contensis website.

Visit LSE website

Hubspot have their own easy to use CMS, so if you are using Hubspot marketing automation tools, this means that the whole platform is fully integrated.

Your marketing department can easily build and create blogs and landing pages by themselves, and your customers enjoy a seamless experience with your website and marketing communications.

The other big benefit of choosing Hubspot is that it is a hosted solution - they look after the hosting, security, SSL certificates… just about everything. It is a powerful platform that gets better every month.

This website is built on HubSpot!

What makes a good website?

The easy answer: a site that is completely user-centric. The difficulty comes in when the perceived needs of the business overtake the users needs. By spending time truly understanding the your users and delivering for them, your site will deliver for the business.

Alice Smith

MD UP for DIGITAL

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Brand and website for a clinical and diagnostic specialist

LIFE SCIENCE | WEBSITE DESIGN | UK

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Alice Smith

Managing Director, UP for DIGITAL

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Does your website represent your brand effectively and accurately?

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