Olle Zetterberg

Former CEO, Stockholm Business Region Olle Zetterberg has worked for the City of Stockholm from 1981 to 2018. From 2007 to 2018 he was the CEO of Stockholm Business Region with the affiliated companies Visit Stockholm and Invest Stockholm. From 2007 to 2019 he was also the Chairman for Stockholm business incubator STING. He currently serves on the board of construction firm Viktor Hansson and Start-Up Stockholm, a foundation for free advices to new business.
11 Nov 2021

10 things I have learned about place branding and marketing

Place branding is a topic that spans many areas: from brand identity t...

10 Nov 2020
Place Branding Featured | 7 min read

Place branding: Reflections on inward investment in Sweden during COVID-19

T he COVID-19 pandemic has put the world on hold. Around the globe, bu...

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