Olle Zetterberg

Former CEO, Stockholm Business Region Olle Zetterberg has worked for the City of Stockholm from 1981 to 2018. From 2007 to 2018 he was the CEO of Stockholm Business Region with the affiliated companies Visit Stockholm and Invest Stockholm. From 2007 to 2019 he was also the Chairman for Stockholm business incubator STING. He currently serves on the board of construction firm Viktor Hansson and Start-Up Stockholm, a foundation for free advices to new business.
Categories
10 Nov 2020
Place Branding Featured | 7 min read

Place branding: Reflections on inward investment in Sweden during COVID-19

T he COVID-19 pandemic has put the world on hold. Around the globe, bu...

    Related Blogs

    03 Sep 2025
    Featured | 4 min read

    UP in Cambridge: A Creative Hub in the UK’s Leading Life Science Cluster

    UP THERE, EVERYWHERE opens a new Cambridge hub at St. John’s Innovatio...

    14 Aug 2025

    UP Strikes GOLD with EcoVadis!

    We are delighted to have achieved the prestigious GOLD rating from Eco...

    08 Jul 2025

    KABOOM! How Alfred Nobel Sparked a Scientific Legacy

    The Art of Marketing Science, Episode 3 If episode one asked whether s...

    Subscribe to our blog