Close
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

Aimen Arshad

Aimen is a science writer and marketer at UP. Following a Master’s in Biomedical Sciences and intrigued by marketing, Aimen transitioned to science communication. She has worked with healthcare and science brands to enhance their digital presence—optimizing social media, websites, and landing pages to engage audiences and communicate technical information effectively.
Categories
06 Mar 2025
Featured | 10 min read

What Makes an IWD Campaign Successful? Lessons for Business Leaders

Every year, brands flood social media with messages for International ...

By Aimen Arshad

    Posts by Tag

    See all
    Blog: Swedish | English

    Related Blogs

    26 Apr 2026
    Life Science Marketing UP FOR LIFE Featured | 4 min read

    Julian Stubbs awarded Lifetime Achievement Award by SAMPS

    Julian Stubbs has been awarded the Lifetime Achievement Award by SAMPS...

    By UP Editorial Team
    16 Apr 2026
    Featured | 4 min read

    HubSpot Launches New Nordic Offer — Webinar to Showcase How SMEs Can Simplify Growth

    A new, tailored HubSpot offer for the Nordic market is set to make it ...

    By Julian Stubbs | Stockholm
    09 Apr 2026
    SEO Inbound Marketing Featured | 3 min read

    From INBOUND to UNBOUND: What It Means for the Future of B2B Marketing

    For over 15 years, INBOUND has been one of the most influential events...

    By Julian Stubbs | Stockholm

    Subscribe to our blog