UP Editorial Team

UP Editorial Team represents the collective thinking of UP THERE, EVERYWHERE, a global, multi-disciplinary agency of more than 200 specialists. Our articles draw on insights from across strategy, creativity, culture and digital, with a focus on how brands grow in a fast-changing world.
Categories
12 Apr 2019
Marketing Featured | 8 min read

Key elements of a successful marketing strategy

We are delighted to have Professor Doug West of Kings College London a...

07 Feb 2019
Place Branding | 1 min read

The Place Branding Podcast Episode 1: Milton Glaser

In this first edition of The Place Branding Podcast, UP CEO Julian Stu...

07 Feb 2018

Promoting your content on a shoe-string – tips for start-ups

In a previous blog post, we discussed ways small businesses and start-...

08 May 2017
News | 2 min read

Animech Communications and UP THERE, EVERYWHERE announce merger

FOR IMMEDIATE RELEASE - May 8, 2017 - Animech Communications today ann...

03 Feb 2017
Inbound Marketing | 4 min read

Inbound Marketing: Tailor-made or for start-ups?

The seventh edition of State of Inbound from Hubspot, the inbound mark...

11 Apr 2016
International Branding | 6 min read

5 Brand Naming Mistakes Global Companies Still Make

A weak brand name is rarely just cosmetic. It’s commercial. In a globa...

02 Jun 2015

Why every board needs to consider a sustainable agenda

The fact that water is crosscutting global macro trends such as energy...

03 Oct 2014
Inbound Marketing | 5 min read

Sales Problems Marketers Get Blamed For (and whether it's their fault)

How to fix common "sales" problems There are two types of companies: t...

07 Aug 2014

Wondering what's UP?

Watch this short film to understand what UP is all about.

03 Aug 2014
e-ployment Advertising News | 1 min read

UP author in Journal of Advertising Research

UP co-founder, brand strategist and writer Julian Stubbs was recently ...

05 Jun 2014
International News Branding | 2 min read

UP creates new endorser brand for the Dutch optic specialist market

IIt's not every day that you get the opportunity to create a new brand...

11 Nov 2013

Video from the UP Branding Seminar in Amsterdam

UP founding member Julian Stubbs presented a branding seminar to the S...

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