--- title: "The Place Branding Podcast Episode 1: Milton Glaser" description: "Graphic design legend, Milton Glaser,chats to UP There, Everywhere CEO, Julian Stubbs, about his life and career and about creating that most iconic of logotypes \"I heart New York\"." image: https://www.upthereeverywhere.com/hubfs/the-place-branding-podcast-milton-glaser-julian-stubbs-UP.jpg --- ### What’s UP? ### Marketing News, Ideas & Insights ## [Julian Stubbs awarded Lifetime Achievement Award by SAMPS](https://www.upthereeverywhere.com/blog/julian-stubbs-awarded-lifetime-achievement-award-by-samps?hsLang=en-us) on Apr 26, 2026 [By UP Editorial Team](https://www.upthereeverywhere.com/blog/author/up-editorial-team) ## [HubSpot Launches New Nordic Offer — Webinar to Showcase How SMEs Can Simplify Growth](https://www.upthereeverywhere.com/blog/hubspot-launches-new-nordic-offer-webinar-to-showcase-how-smes-can-simplify-growth?hsLang=en-us) on Apr 16, 2026 [By Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/author/julian-stubbs-stockholm) UP NEWS ## [The Times They Are A-Changin’: Writing for AEO, GE...](https://www.upthereeverywhere.com/blog/up-website?hsLang=en-us) on Mar 10, 2026 [By Julian Stubbs | Stockholm](https://www.upthereeverywhere.com/blog/author/julian-stubbs-stockholm) ## [The Liverpool Place Branding Event](https://www.upthereeverywhere.com/hubfs/Videos/NEW%20Liverpool%20case%20study%20film%202.mp4?hsLang=en-us) [**](https://www.upthereeverywhere.com/hubfs/Videos/NEW%20Liverpool%20case%20study%20film%202.mp4?hsLang=en-us) # [The Place Branding Podcast Episode 1: Milton Glaser](https://www.upthereeverywhere.com/blog/the-place-branding-podcast-episode-1-milton-glaser) [** | ](https://www.upthereeverywhere.com/blog/5-myths-about-marketing-to-scientists?hsLang=en-us)[** ](https://www.upthereeverywhere.com/blog/event-mistakes-to-avoid-0?hsLang=en-us) Categories - [Featured](https://www.upthereeverywhere.com/blog/blog/topic/featured?hsLang=en-us) - [News](https://www.upthereeverywhere.com/blog/blog/topic/news?hsLang=en-us) - [Digital](https://www.upthereeverywhere.com/blog/blog/topic/digital?hsLang=en-us) - [Place Branding](https://www.upthereeverywhere.com/blog/blog/topic/place-branding?hsLang=en-us) - [Inbound Marketing](https://www.upthereeverywhere.com/blog/blog/topic/inbound-marketing?hsLang=en-us) - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.upthereeverywhere.com%2Fblog%2Fthe-place-branding-podcast-episode-1-milton-glaser) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.upthereeverywhere.com%2Fblog%2Fthe-place-branding-podcast-episode-1-milton-glaser) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.upthereeverywhere.com/blog/the-place-branding-podcast-episode-1-milton-glaser) Written by [UP Editorial Team](https://www.upthereeverywhere.com/blog/author/up-editorial-team) on February 07, 2019 In this first edition of The Place Branding Podcast, UP CEO  Julian Stubbs talks to Milton Glaser, legendary graphic designer and creator of the iconic ‘I *heart* New York’ logotype. ![Milton Glaser's I heart New York might be the world's most plagiarised logotype.](https://www.upthereeverywhere.com/hs-fs/hubfs/I%20heart%20New%20York.png?width=400&name=I%20heart%20New%20York.png)   Also in this edition, Professor Gary Warnaby of Manchester Metropolitan University discusses the complexities of destination marketing and tackles that difficult question, posed in [a blog article from UP's Alex Beeching](https://www.upthereeverywhere.com/blog/are-cities-the-new-countries?hsLang=en-us): Are cities becoming more important than countries? Julian Stubbs is a thought leader in the field of place branding and destination marketing.  He is CEO of UP There, Everywhere – the world’s first global cloud-based agency. If you enjoyed this podcast, please share it with your followers by clicking one of the social media icons. To hear more editions of The Place Branding podcast, click the button.  [![LISTEN TO PODCAST](https://no-cache.hubspot.com/cta/default/335999/fc5dc9e6-1e83-4edf-a28f-8f6bec8f105c.png)](https://cta-redirect.hubspot.com/cta/redirect/335999/fc5dc9e6-1e83-4edf-a28f-8f6bec8f105c) Julian has written an acclaimed book on the subject of place branding.  You can download a sample chapter right now by clicking the following link. 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