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The UP Middle East Team worked with Galderma, one of UP's long-term global clients, to localize the brand's website for the Arabian market.
Branding & communications / Digital marketing
Galderma is a global dermatology company. Partnering with healthcare professionals, it provides innovative medical solutions to patients with skin health needs. The field of facial aesthetics is especially important to Galderma – and it’s growing fast. Once only of interest to a small group of people, it is now spreading to a much larger demographic of both men and women.
Galderma is expanding to the Gulf and Levant countries and needed to adjust the global website, which was developed by UP team, to work across Middle East markets.
The UP Middle East team worked with Galderma to enact changes that would make the website culturally respectful and relevant to the local customer. The team also provided Galderma with the complete wire-framing design for a Right-to-Left user experience.
The work included:
The updated Galderma website is localized for Arabic users in the Middle East, with a user experience that fits the region from a cultural and regulation point of view.