What’s UP*

About UP*

*UP There, Everywhere is the international members-only community of partners, working in the digital, creative, brand & marketing space.

No employees. No offices. Just people.™

It started in June 2010 as an idea. Would it be possible to create a completely new type of organisation for delivering strategic and creative services? We have all been witnessing the fundamental changes going on in the way people connect to brands, companies and organisations. Social media, geocentric promotions, mobile application explosion, multimedia integration. And that’s just the start. This is demanding a change in the way agencies should connect to their client’s and the way they work with them. It’s about accountability, and a new way of working.

A distributed company approach
Today our members are based in Sweden, the Netherlands, Italy, the UK, and the USA. As a connected-community, we work together 24/7 helping our clients around the world. We share a view that the world has changed radically in the last few years, and that traditional advertising and digital agencies have not responded to that change. *UP There, Everywhere is a completely new concept in how to work with clients in delivering outstanding strategic and creative services, in the most flexible way possible.

We know that using today’s technologies, we are capable of delivering an ever-higher standard of service, with enhanced flexibility from experts whose goals are to deliver results. That’s the idea behind *UP There, Everywhere and it’s one of the things that makes us totally unique.

Who works with UP*?
Firstly it’s only fair to say that UP* might not be for everyone. It is a new way of working for many. Old dogs, new tricks, all that.

Is *UP There, Everywhere a consumer agency? A business to business agency? Well we think the days of B2C and B2B are gone. Our focus at UP is what we call P2P. People to people. Our clients are people. Our client’s customers are people. And we offer a huge resource with strategic and creative people. It’s about people.

UP* is focused solely on helping clients achieve their strategic goals and sell their products, services or ideas. Whether the client is a multinational based in London, a healthcare company in New Jersey, a city in Sweden or a hotel chain based out of downtown L.A., we focus on helping our clients build brands with a dfference – whatever their size and scale.

UP* is a connected-community of partners who work for clients across the globe. Our working structure allows us to be more flexible than any other creative services agency in the world. It’s a flexibility and resource our clients value.