A panel of experts, including specialists in place branding, marketing, and business, gave their thoughts on the impacts on various aspects of the Swedish brand on February 14th 2024.
UP is pleased to host a series of writing workshops that offer a chance to explore ideation and connect with colleagues more deeply through writing and creative interplay.
Find out more or register for one of these upcoming workshops.
Join us for a special 90-minute online writer's workshop about connecting with scientists. THE ART OF MARKETING SCIENCE will cover fundamental writing principles, explore how to connect with scientists, and leave time for a general discussion and Q&A.
We are running the formal plenary sessions in the afternoon to give our US UP Members the best opportunity of viewing the sessions live online.
We are really excited to return to the beautiful city of Palma this year for the second ever Global Member Meet UP. Everyone who attended the first event in April 2019 loved the experience and benefited from meeting UP colleagues in person and spending valuable (and enjoyable!) time together.
Attend a presentation on: "Becoming a Thought Leader & Why Market Analysis Matters." Presented by UP and Opticom. Seminar will be followed by a special St. Lucia Day celebration. Select either in-person meeting or live-streaming option.
Lead generation is a key activity for B2B companies, in particular for those with extended sales cycles. There is a clear need to use digital marketing to attract potential buyers and nurture them through the purchase process. At the same time it’s important that each company has a very clear idea of what constitutes a lead, and what the marketing qualifications and sales qualifications are respectively.
Join us on for a webinar that offers insights into how B2B companies can work with a combination of content and technology to improve their lead nurturing.
Did the impact of Brexit become irrelevant in the midst of a global pandemic? Or are the economic impacts of Brexit and Covid-19 magnifying each other?
Join us for a 60-minute webinar featuring thought leaders and place branding experts from the port cities of Liverpool, Rotterdam, Barcelona and Gothenburg who will answer your questions regarding the impact of Brexit.
