Place branding event podcast

Place Branding Event Podcasts

It's Not About the Logo

Speakers from the International Place Branding Event Liverpool 2018 held 31 May 31- 1 June included some of Europe's most forward-thinking place brands, including the City of Stockholm, Liverpool, and Amsterdam discussing why "It's not about the logo." 

Here you'll find podcasts featuring interviews and more in-depth conversations with some of the speakers. Our moderator Maddy Savage, who worked as a multimedia BBC staff journalist for ten years, digs into what makes place branding work around the world.

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Place Branding Book

What's place branding all about?
Get a free chapter of Wish You Were Here, the place branding book written by Julian Stubbs.

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More Podcasts

Listen to the UP Place Branding Podcast for more ideas and information about place branding and destination marketing, featuring interviews with branding experts such as Milton Glaser. 


Place Branding Specialists

Find out more about UP for Real, the Place Branding specialty group from UP. Our services including branding workshops, idendity development, inbound marketing, content development, and speaker presentations.

Find out more