Interviews with Place Branding Experts

Marketing leaders from some of Europe's most forward-thinking place brands, including the City of Stockholm, Liverpool, and Amsterdam share their thoughts about place branding and discuss why "It's not about the logo."

Here you'll find podcasts featuring interviews and more in-depth conversations with some place branding experts from around Europe. Our moderator Maddy Savage,who worked as a multimedia BBC staff journalist for ten years, digs into what makes place branding work around the world.