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Harnessing the power of nostalgia in marketing

Featured

30 Apr 2019
Branding Marketing Featured | 4 min read

Harnessing the power of nostalgia in marketing

If someone were to write a book called Cakes and their Role in Literat...

By Alex Beeching | UK
28 Apr 2019
Events UP FOR LIFE Featured | 2 min read

How to Engage Scientists in the Digital Age: Life Science Marketing Event, Sweden, 18th June 2019

This valuable, highly focused event will be a great opportunity to hea...

By Julian Stubbs | Stockholm
12 Apr 2019
Marketing Featured | 8 min read

Key elements of a successful marketing strategy

We are delighted to have Professor Doug West of Kings College London a...

By UP Editorial Team
29 Jan 2018
SEO Content Marketing Featured | 6 min read

8 copywriting tips for effective SEO content for your website

Web content is scanned, not read. Follow these effective SEO content w...

By Derrick English Jr. | Sweden
15 Jan 2018
Communications UP FOR GOOD Featured | 6 min read

Six Crisis Communication Tips: Are You Ready for the Worst?

Terror attacks. Natural disasters. Product failures or contamination. ...

By Charlotte Wibäck | Stockholm

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