What's UP?

BBC Business Writing Podcast

Companies and organisations all profess to be different. Special. Unique. So why is it that most of them talk in a corporate speak that make them all sound identical? Business language should be distinctive and reflect the true nature and qualities of the organisation. The BBC Radio 4 programme IN BUSINESS with presenter Peter Day looks at the topic.

Communications, International, Branding

At the INBOUND 2014 conference in Boston, I had the briefest of spontaneous meetings with Dharmesh Shah, CTO and co-founder of HubSpot, a shy man by his own admission. As I was talking to him, his discomfort with strangers was plain to see. It might have been my imagination, but I think he was working hard at not running away. I made the meeting as painless as possible, and wordlessly he thanked me for that. The overall impression that Dharmesh left was overwhelmingly charming.

Content Marketing, Inbound Marketing

HubSpot announced a new native CRM at INBOUND14. The new system was built from the ground-up to integrate with the HubSpot suite of inbound marketing tools and make it easier than ever for sales and marketing to guide potential customers through the sales funnel.

Inbound Marketing

How do you make an all-in-one marketing solution even more robust? For HubSpot, the answer is to add a Customer Relationship Management (CRM) component to an all-in-one lead generation system that already includes email automation, website analytics, social media management and a content management system (COS) which supports blogging, customized landing pages and “smart forms.”

Content Marketing, Inbound Marketing

As I opened my inbox this morning, Simon Sinek’s regular message was prescient: “Life changes for the better when we realize that we don't have to know everything and we don't have to pretend we do.”

Content Marketing, Inbound Marketing