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09 Nov 2026
AI | 9 min read

Have We Seen This Machine Before? Imagining a Better Future with AI

Things rarely – if ever – turn out as we predict. It’s so rare that we...

05 Nov 2026

What HubSpot's UNBOUND 2026 Taught Us About AI and People

Fourteen thousand people. Three days in Boston. One very big question:...

14 Oct 2026
UP FOR LIFE | 9 min read

Switched on: Four lessons for life science marketers from the 2026 Nobel Prize

Scientists can now switch brain cells on and off with a flash of light...

05 Oct 2026
Social Media Aesthetics | 13 min read

Authentic aesthetics: Standing out on social media in a sea of sameness

Not long ago, while rather mindlessly checking my Instagram feed, I ha...

30 Sep 2026
Life Science Marketing AI | 5 min read

Robots, Records and Real Conversations: What I Took Home from Fierce Pharma Week

A dancing robot, a crate of vinyl and a lot of coffee with editors. He...

28 Sep 2026

LLMAGEDDON: The End of Marketing as We Know It?

Five takeaways from UNBOUND 26 and why the opportunities ahead are eno...

22 Sep 2026

What UNBOUND 2026 taught me about human creativity in an AI marketing era

After a few years away, I was back at HubSpot’s annual conference (for...

14 Sep 2026
UP FOR LIFE Featured | 11 min read

Life Science: Still (Always) My Favourite Shirt

I spent two days at Nordic Life Science Days 2026 in Stockholm, wander...

31 Jul 2026

What Wimbledon's Content Engine Can Teach Every Brand About Trust

Somewhere over the course of the 2026 Wimbledon Championships, their c...

29 Jul 2026
Sustainability UP | 8 min read

Straight from the horse’s mouth - How does UP’s innovative operating model benefit our clients?

Undoubtedly, the most impactful client work comes from a solid foundat...

11 Jul 2026
AI | 7 min read

What happens when the tools shaping our industries evolve faster than the people teaching them?

It's a question universities, businesses and creative professionals ar...

12 May 2026
sweden | 2 min read

Sweden’s 13 Fortune 500 companies

Sweden has been a trade-based country since before it even became Swed...

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    05 Nov 2026

    What HubSpot's UNBOUND 2026 Taught Us About AI and People

    Fourteen thousand people. Three days in Boston. One very big question:...

    28 Sep 2026

    LLMAGEDDON: The End of Marketing as We Know It?

    Five takeaways from UNBOUND 26 and why the opportunities ahead are eno...

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    UP FOR LIFE Featured | 11 min read

    Life Science: Still (Always) My Favourite Shirt

    I spent two days at Nordic Life Science Days 2026 in Stockholm, wander...

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