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Michael Zhou

As the Lead of UP FOR ASIA and recent transplant from China to Sweden, Michael is both a cultural ambassador and global marketer fostering business exchanges between east and west. UP FOR ASIA provides marketing support for businesses looking to move into Asia, and vice versa.

Recent Posts

6 steps to a successful plan for marketing into China

December 05, 2018 | Michael Zhou

Entering a new market like China can be hard, but there are always methods and lessons to follow. Actually, between you and a successful marketing campaign, there are only 6 steps to follow.


How is China International Import Expo (CIIE) reshaping global trade?

November 29, 2018 | Michael Zhou

The first China International Import Expo (CIIE) in Shanghai, just held November 5-8, 2018, aims to support trade liberalization and economic globalization but might result in the process of reshaping the global trade in the end.


Blog: Swedish | English

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