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Nine reasons starting a podcast should be at the top of your ‘to do’ list

May 28, 2018 | Mike McDowall

A few days ago, a former colleague said to me, “Podcast are really having a moment.”
“A moment?” I said, incredulous.  “This isn’t a moment, this is an audio revolution!”

In the past few years, interest in podcasts has absolutely exploded.  Many people credit Serial, the smash hit true crime series, with launching the medium into the stratosphere back in 2014, but the truth is demand was already high, and rising exponentially.

Digital, Creativity

What I’ve learnt as an integrated realist

May 16, 2018 | Christos Karakanna

I’m an integrated realist.

Don’t worry, that’s not a term you are meant to have heard before, but it is one I’ve been toying with for a few months now.

I think it quite nicely sums up my beliefs, my approach and the marketeer I am.

Creativity, Marketing Strategy, UK

Meet the city stylists: A new breed of communicators shaping today's place brands

May 08, 2018 | Don Macdonald

As cities grow in size and importance, the image of the city is coming under the control of savvy communicators who know what it takes to create a successful destination brand.

Place Branding, UP FOR REAL

Blog: Swedish | English

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