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Are you UP to speed with Inbound and Content Marketing?

April 27, 2018 | Shari Monnes | Boston

For the last half a decade or more, inbound and content marketing have been gaining prominence as a more effective and less intrusive way of attracting customers than traditional “outbound” advertising and marketing. Yet, 55% of B2B marketers say they are unclear about what content marketing success or effectiveness looks like. (Content Marketing Institute, 2015). Are you one of them? 

Inbound Marketing, Content Marketing

Destination Liverpool: A place branding experience you won't want to miss

April 14, 2018 | Shari Monnes | Boston

UP is heading to Liverpool soon for a two-day Ted-style conference on place branding. The International Place Branding Event Liverpool 2018 happens on the 10-year anniversary of Liverpool being named the 2008 European Capital of Culture. Why Liverpool you might say? Beyond the Beatles and its famous football club, Liverpool has a lot to offer in understanding what makes a place a destination.

Place Branding, International

BBC Radio 4's Ritula Shah to speak at Liverpool Place Branding Event June 1st, 2018

April 13, 2018 | Julian Stubbs

Award-winning BBC Journalist and Broadcaster Ritula Shah has joined the line up of speakers for the International Place Branding Event Liverpool, which takes place May 31st and June 1st. She will be talking about the importance of identity.

Blog: Swedish | English

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