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How I discovered the benefits of content and inbound marketing for life science and tech start-ups

April 27, 2016 | Robert England

Let me tell you a story which I hope, if you work at a tech start-up, will help you realize the enormous value of inbound marketing for outreach, lead generation and thought leadership in your marketing strategy. 

Life Science Marketing, UP FOR LIFE

Flexibility at work: How to kill the micromanager

April 25, 2016 | Elizabeth Nelson

In recent years, a lot of companies have transitioned to flex-based work, allowing more employees to work from home, or to have flexible hours. In spite of the benefits, it’s not an exact science. For every example showing how flex-time improved productivity or increased morale, there is one that wasn’t as successful. The key, of course, is how well management implements the change.

E-ployment

4 social media tools that will make your life easier

April 19, 2016 | Marie-Helene Dibenedetto

While producing content for social media is one big part of the job, publishing it isn’t necessarily easier or faster — at least if you don’t have the right tools. Luckily there are now many products on the market that help you with this task, make your life easier and increase your productivity.

We are introducing 4 tools and their features here, and there should be one for every kind of business, so make your choice and get to work!

Social Media

Top 5 branding mistakes  — and some hilarious examples

April 10, 2016 | Elizabeth Nelson

We’ve all seen terrible or confusing brand names and logos. Some brand blunders have even reached classic status in marketing textbooks. While the path to avoiding certain branding mistakes may seem obvious, it’s surprising that so many epic fails are made by even the biggest of companies.

International, Branding

Five reasons to start using content marketing now

April 05, 2016 | Shari Monnes | Boston

The art and practice of content marketing has become an important trend in the last few years. You’ve probably heard this term used in conjunction with SEO (search engine optimization), inbound marketing and social media marketing. But what exactly do we mean by content marketing ?

Content Marketing

Social Media: Stop talking, start listening

April 03, 2016 | Marie-Helene Dibenedetto

When it comes to brands and businesses on social media right now, a lot of the conversation is about content: creating content, curating content, making content spread. There is a lot of talking being done on the Internet. But what about listening? If you can learn how stop talking and start digging into the noise, you are likely to hear a lot of things that can bring a lot of value to your business.

Social Media

Blog: Swedish | English

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