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Why B2B best practices don’t work when marketing to scientists

January 31, 2018 | Marina Hop

It’s tempting to look at best practices in B2B marketing and apply them when approaching scientists with a product or service. However, there are some key differences in how scientists think and behave which mean that these typical, accepted approaches to marketing are less likely to work.

Content Marketing, Life Science Marketing

8 copywriting tips for effective SEO content for your website

January 29, 2018 | Derrick English Jr.

Web content is scanned, not read. Follow these effective SEO content writing tips to be able to rank high in SERPs and provide value to your web readers.

Content Marketing, SEO

The Place Branding Podcast: Liverpool

January 26, 2018 | Julian Stubbs

The Place Branding Podcast, Wish You Were Here. This edition: Liverpool. Interviews with Chris Brown, Marketing Director of Liverpool and John Lennon’s sister, Julia, in the famous Cavern Club. The Place Branding Podcast: Liverpool

Place Branding, Communications

5 tell-tale signs of a weak brand and what you can do to strengthen it

January 22, 2018 | Ariën Breunis

Strong brands make more money than weak ones. Consumers flock to recognized names and strong brands. They also tend to pay premium prices for them. And what’s even better, they repeat this behavior again and again and again. This is obviously beneficial for both your revenue and your margin. That is, if you indeed have a strong brand.

Branding

Six Crisis Communication Tips: Are You Ready for the Worst?

January 15, 2018 | Charlotte Wibäck

Terror attacks. Natural disasters. Product failures or contamination. A lot of things over which business owners may have very little or no control can go wrong. These situations can have a lasting impact on a company’s reputation or bottom line if handled poorly. And yet, many organizations are completely unprepared for even the most minor of crises (if you can call any crisis minor). Let’s talk about some of the things you can do to change that for your company or organization.

Communications, UP FOR GOOD

Blog: Swedish | English

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