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Place Branding: Stockholm The Capital of Scandinavia Ten Years On

November 23, 2016 | Julian Stubbs
Stockholm the Capita l of Scandin avia has now be en in place as marketing platform for the city of Stockholm for ov er 10 years and has been through  three different politica l administrations an achiev e ment in itself. Here the person  behind the original strategy, Julian Stubbs , recounts how it came about and exam ines some of the key elements .  

Place Branding

Expect more out of your agency

November 03, 2016 | Lawrence Masle

Professional service industries like advertising agencies have been hampered for decades by traditional organizational structures and large amounts of overhead. Today, enabled by cloud based platforms and digital tools, agencies are capable of delivering far better value than what has historically been produced.

E-ployment, Cloud, Digital, Marketing Strategy

Blog: Swedish | English

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