Stockholm
the
Capita
l
of
Scandin
avia
has
now
be
en
in
place
as
a
marketing
platform
for
the
city
of
Stockholm
for
ov
er
10
years
and
has
been
through
three
different
politica
l
administrations
–
an
achiev
e
ment
in
itself.
Here
the
person
behind
the
original
strategy,
,
recounts
how
it
came
about
and
exam
ines
some
of
the
key
elements
.
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