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How to use employee advocacy and social media to amplify your brand message

May 31, 2016 | Shari Monnes | Boston

Leveraging employee advocacy through social media is a smart way to make relevant content available to receptive audiences while also building your employer brand.  And contrary to what you may think, employee advocacy is critically important even in highly regulated industries. Attend this free seminar in New York or Washington, D.C. (or join by webinar) to find out more.

Social Media

Will cloudsourcing and crowdsourcing replace outsourcing?

May 24, 2016 | Elizabeth Nelson

Businesses have always looked for creative ways to save money on the costs of infrastructure or paying employees. Outsourcing has been popular for decades but often creates negative repurcussions and doesn't always yield the same high standard or cultural understanding. Call centers abroad have long been the focus of bad jokes as well as criticism. But at the heart of this malignment is a cry for something better, and it seems outsourcing is starting to be replaced with creative, innovative and even honorable initiatives. Can new ideas such as cloudsourcing and crowdsourcing change the way we think about employment and product development?

E-ployment, Cloud

How mobile optimized is your website?

May 02, 2016 | Shari Monnes | Boston

About a year ago, Google implemented a “mobile friendly” update that promised to make mobile readiness a critical part of its site-ranking algorithm. Dubbed “mobilegeddon” by people in SEO and online marketing, it promised to have disastrous consequences for anyone who didn’t adopt mobile friendly practices, such as responsive design, by the deadline on April 21, 2015.

Digital, SEO

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