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Why your digital agency cannot guarantee results — and should not do it

March 22, 2016 | Marie-Helene Dibenedetto

"Another agency I talked with told me they can guarantee me results and give me numbers."  That’s what this potential new client told me, and truth be told, it wasn’t the first time I was hearing that kind of question. 

Although I understand where the question is coming from and why, my experience is that it is impossible to give guarantees to a client when launching digital campaigns, and I also think it’s not very ethical to do it. Here are the reasons why.

Digital, SEO, Social Media

Seven tips for social media success in highly regulated industries

March 17, 2016 | Shari Monnes | Boston

For many business in highly regulated environments (such as pharma, medtech, health care and financial sectors), social media may seem like a tool that is either irrelevant or too difficult to manage within stringent and often-changing regulatory parameters. Yet, the truth is, social media is just as applicable to these sectors as other B2B markets, and can be equally as effective. Being compliant and being quiet are not irreversibly fused.

Life Science Marketing, Inbound Marketing

The ABCs of inbound marketing: A glossary of must-know terms

March 14, 2016 | Shari Monnes | Boston

Even if the concept of inbound marketing is not new to you, you may find that some of the most commonly used vocabulary sounds a bit foreign or has meanings that are slightly elusive. But no matter what your native tongue is, we’ve got you covered with this glossary of the must-know terms for inbound marketing.

Inbound Marketing

Have you joined the gig economy? Why E-ployment is the future

March 09, 2016 | Elizabeth Nelson

An emerging term for the new workforce is the "gig economy," or "flex economy." As of 2015, the average business' workforce consisted of 20 percent contingent workforce and 54 percent traditional full-time employees. The remaining 26 percent consisted of a gray area of people who fit into both categories; perhaps remote workers or part-time employees. Predictions say this will only rise in the coming years.

E-ployment

What is inbound marketing and how can it help me?

March 08, 2016 | Shari Monnes | Boston

Inbound marketing isn't just for consumer-facing companies. In fact, for many B2B companies, especially in what we often refer to as “high involvement” markets, long and complex sales cycles mean a lot of information must be exchanged with a prospect before a sale is made. This creates a perfect situation for inbound and content marketing to become effective.

Content Marketing, Inbound Marketing

Inbound & Content Marketing Breakfast Seminar - April 14th

March 07, 2016 | Julian Stubbs

 

The time is right for Inbound! 

With the development over the past few years of easy access to information over the Internet, one thing has become clear. Most people go online to do their research before buying any product or service. So what is the implication for your business?

Inbound Marketing

Blog: Swedish | English

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