Whenever an RFP (request for proposal) drops into my mailbox, I get a very familiar feeling: it's a sense of opportunity, pretty similar to the opportunity offered by a lottery ticket, combined with a healthy dollop of dread. The dread centers on the enormous amount of work involved to pull the RFP together -- the late nights, the lost weekends, the hungry kids, the anguish on setting prices -- multiplied by the slim probability of actually winning it.
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