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Crowd Funded Collective Novel First of its Kind

July 30, 2013 | Julian Stubbs

Has it been done before, a group of writers creating one novel? ‘As I Died Lying’ is the new novel written by fifteen writers and it is now being published through the crowd sourced UK publisher Unbound

Cloud, Creativity

July 4th, 2013. And I am in Amsterdam – I am.

July 08, 2013 | Julian Stubbs

July 4th, as we all know, is a rather special day. And for me it’s special for a couple of good reasons. Firstly it’s the day our colonial cousins mistakenly threw off the rule of mad King George and us British. It was an obvious mistake by the yanks as since then they have never managed to win anything at cricket and their football team, or soccer as they call it, is absolutely rubbish. Just think what they might have achieved. I write this knowing full well that a few of my American friends will respond with outrage at these remarks and want to correct my lack of appreciation and understanding of their own culture and what they call sports (these are generally activities that no one else in the world wants to play, so that they can declare themselves world champions). Well, a good number of Americans also don’t get irony too well either and I happen to understand the American mind rather well thanks to my American wife, who happens to be from the fine US state of Wisconsin.

The psychology of influence

July 05, 2013 | UP Blog Staff

When it comes to social media, the thrust of any strategy is aligning your core message with your audience's needs. But there is a reason it's called "social" media. How does what people you know and "like" affect how a message influences you?

Digital

UP Brings a New Global Science Prize to Life

July 03, 2013 | Julian Stubbs

We're really excited to announce a major project we've been working on, behind the scenes, for some months now.

Life Science Marketing

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