I get up on a Saturday morning and everyone is still snoozing around the house. My wife with her toes sticking out from under the covers. My teenage son with his duvet bunched up around his waist. All’s well with the world.
At UP THERE, EVERYWHERE we work a lot with place marketing. Now, although place marketing is a highly demanding and very specific area with its own unique set of challenges, learning from some of the best practices of regular consumer goods brands is important, and many practices and issues are applicable. I’d like to introduce you to a friendly little acronym we have developed at UP THERE, EVERYWHERE. CRISP.
You don’t need us to tell you your reputation is probably your most valuable asset and, as you know, reputations are built on trust. Employees, citizens and stakeholders all need to trust you. Obviously, trust means sales.