What's UP?

If there is one thing digital allows us marketers to do, it’s test, compare and adapt very quickly. Split, or A/B testing, is one way to do that, and it can be applied to social media content.

Here are four things you can split test easily that can help you improve the reach and engagement on  your social media channels.

Social Media

When it comes to creating a place brand that works, there is much more involved than just creating a logo and slogan. You can't just slap your city (or region's) name next to a heart and call it branding. Yes, "I Love New York" is often used as a classic example of place branding success (even by me). But to create a brand that resonates and works for all stakeholders requires a bit more understanding and consideration of your long-term goals than simply copying what worked for another place.

Place Branding, UP FOR REAL

We’ve all seen changes to modernize workspaces. But these transformations are sometimes filling our social media stream while not surrounding our work environment. Here are 5 reasons the traditional office sucks and some interesting alternatives.

E-ployment

There is no such thing as "social media might work for some people, but not for my company - industry- product. "  Social media is effective when it is executed the right way, period. 

As a tool in your marketing toolbox, social should be helping you increase sales, and should show clear ROI. If that is not the case, or if you are unable to measure the results, then something is done wrong. We present you the most common mistakes, so know you where to look and hopefully what to fix.

Social Media

According to a study of global social media usage by Ispos Open Thinking Exchange, the things which most motivate people to share content via social media are how interesting it is and humour.

Social Media

Do you have point of view? Share it!

Most industry leaders (no matter the market sector) have strong points of view about how they see their respective markets moving forward. Some even go so far as to make predictions or base their strategies around their beliefs. That is a good idea! If you had a choice, wouldn't you want to go with a supplier that thinks long term too?

Marketing Strategy, Technology, UP FOR IT