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The Rise of Independent Workers & E-Ployment

October 30, 2014 | Julian Stubbs

The UK's Daily Telegraph ran a feature this past Tuesday October 28th, 2014, on the growing trend of people living and working where they want, as independent workers, through the use of cloud based tools.

These global digital nomads are becoming an increasingly important part of the global shift in employment economics and cities and countries are having to consider the best ways to attract and retain these people as new residents.

E-ployment, Cloud

Content and Inbound Marketing:  iLive Conference Riga

October 21, 2014 | Julian Stubbs

Off to Riga, Latvia, this morning. I'm giving a speech tomorrow at the iLive 2014 Conference, that covers Content and Inbound Marketing, on the topic of the relevance of brands in today's digital world – Is #Branding still relevant in a #Digital World?

Inbound Marketing, Events

3 Lessons in Place Branding Excellence

October 11, 2014 | Julian Stubbs

I was recently fortunate enough to one of the judges on the PlaceBrander of the Year awards in Sweden. The ceremony event was held at the very modern and stylish Copperhill Mountain Lodge resort in Åre, Sweden. The very worthy winner of the event this year was Umeå, which is the European Capital of Culture.

Place Branding, UP FOR REAL

5 Essential Differences Between Marketing Software and a CRM

October 10, 2014 | Shari Monnes | Boston

The era of marketing automation has brought new and powerful tools to the hands of sales and marketing teams. Our arsenal today includes a means to collect customer and prospect data (we never use the term “spying” *wink*), personalization of offers and even the all-important ROI analysis.

Content Marketing, Technology, Inbound Marketing

Sales Problems Marketers Get Blamed For (and whether it's their fault)

October 03, 2014 | UP Blog Staff

How to fix common "sales" problems

There are two types of companies: those that have a sales process operating smoothly, and those that have well, let's just call them "sales problems."

Inbound Marketing

The art of visual storytelling – Part II

October 02, 2014 | Shari Monnes | Boston

Tips and ideas for visual storytelling

If you read our first post on Eight reasons your brand needs to use visual storytelling, you may be wondering if we have any advice about how to make visual storytelling work for you?

Digital, Content Marketing, Inbound Marketing

Eight reasons to your brand needs to use visual storytelling

October 01, 2014 | Shari Monnes | Boston

The art of visual storytelling – Part 1

At INBOUND14, Ekaterina Walter, an innovator who has led companies like Intel and Accenture to success with social media, discussed why visual storytelling should be an essential element to any brand story, and certainly any story that hopes to make an impact on social media.

Digital, Content Marketing, Inbound Marketing

Blog: Swedish | English

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