What's UP?

Maybe it’s because I’m a total classic film nut, but for me one of the world’s greatest Place Brands has to be Hollywood. I’ve made the trek up to stand by the iconic sign several times and probably, along with the I love New York logo, the Hollywood sign has to represent one of the greatest examples of Place Marketing there is.

Place Branding, UP FOR REAL, Cloud

What makes some places so great? Is it their marketing strategy, their location or something else?